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Review requests for orthodontists.Written for orthodontic practices.

What a good one does

Updated

An orthodontic review request lands best at a milestone: braces off, aligners finished or a first consultation that answered a family's questions. Send it to every patient or parent with your Google review link, keep anything clinical out of it, and reply to reviews without confirming treatment. Rewards, raffles and points must never be tied to reviews.

8 templates.Copy, then make them yours.

Words in [brackets] are placeholders. Keep the STOP line on every text.

  1. 01

    When braces come off

    Text · 176 characters, 2 texts

    Hi [Name], congratulations on getting your braces off at [Practice]. If you'd like to share your experience, here's our Google review link: [review link] Reply STOP to opt out.

  2. 02

    When aligner treatment finishes

    Text · 176 characters, 2 texts

    Hi [Name], you've finished your aligners with [Practice]. If you have a minute, an honest Google review helps others deciding on treatment: [review link] Reply STOP to opt out.

  3. 03

    After a first consultation

    Text · 189 characters, 2 texts

    Hi [Name], thanks for bringing [child's first name] in for a consultation. Whether or not you go ahead, we'd value an honest Google review of the visit: [review link] Reply STOP to opt out.

  4. 04

    A parent thank-you email

    Email

    Subject: Thanks from [Practice] Hi [Name], Thanks for trusting us with [child's first name]'s care. For questions about treatment, please call [phone] rather than replying here. If you'd like to share your experience, here's our Google review link: [review link] The team at [Practice]

  5. 05

    A version that sets expectations

    Text · 160 characters, 1 text

    Hi [Name], we'd value an honest Google review of [Practice]: [review link]. There's no need to mention treatment details or share photos. Reply STOP to opt out.

  6. 06

    Families who prefer Spanish

    Text · 176 characters, 2 texts

    Hola [Name], gracias por confiar en [Practice]. Si desea compartir su experiencia, aquí está nuestro enlace de Google: [review link] Responda STOP para no recibir más mensajes.

  7. 07

    Replying to a positive review

    Review reply

    Thank you so much for sharing this. Our team loved being part of the journey, and we're here if you ever need us.

    Warm and general. Don't mention treatment or confirm details.

  8. 08

    Replying to a negative review

    Review reply

    We're sorry to read this and want to understand what happened. Please call our office manager at [phone] so we can talk it through privately.

    Move the conversation offline and never discuss a patient's care in public.

Rules that apply.In plain words.

This is a summary, not legal advice. Each row links to the official source.

Mistakes to avoid.We see these often.

  • Running a review raffle or giving points for reviews.
  • Asking families to post smile photos with their review.
  • Replying in a way that confirms someone is a patient.

Questions people ask.Short answers.

Can we run a review raffle for patients?

No. Google doesn't allow incentives for reviews, including prize draw entries.

When's the best time to ask?

At a milestone, such as braces off or aligners finished, and after a first consultation whether or not the family goes ahead.

Can parents leave the review?

Yes. Ask whoever made the decisions and attended, usually the parent for younger patients.

Sources

  1. FTC: Consumer reviews and testimonials rule Q&A · checked Oct 31, 2026
  2. Federal Register: Trade regulation rule on consumer reviews and testimonials (2024) · checked Oct 31, 2026
  3. Google Business Profile Help: Create a link or QR code to request reviews · checked Oct 31, 2026
  4. HHS: Settlement with dental practice over online review replies · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.