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Google Business Profile post templates.Ready to copy.

What a good one does

Updated

A good Google Business Profile post shows a real job, season or update in a few plain sentences, with a photo of your own work. Use Update, Offer or Event posts as Google defines them, add a Call now button instead of typing a phone number, and post weekly. Google archives posts older than six months unless they have a date range.

10 templates.Copy, then make them yours.

Words in [brackets] are placeholders.

  1. 01

    Update: a job you finished this week

    Google post

    This week in [neighbourhood]: [what you did, in one sentence]. [One detail a homeowner would notice.] Photos are from the job, shared with the customer's OK.

  2. 02

    Update: a tip for the season

    Google post

    [Season] tip from our team: [one practical check]. If you spot [warning sign], that's the moment to book a visit.

  3. 03

    Update: introducing someone

    Google post

    Meet [first name], who [role] and has been with us since [year]. Ask for [first name] next time you call.

  4. 04

    Update: answering a common question

    Google post

    A question we hear every week: [question]? Short answer: [answer in one or two sentences]. Here's what that means for your [home or visit].

  5. 05

    Update: before and after

    Google post

    Before and after at a [type of property] in [town]. The problem: [problem]. The fix: [fix]. Took [time].

  6. 06

    Update: a new service

    Google post

    We now offer [service] across [service area]. Here's who it's for and what the first visit involves.

  7. 07

    Update: holiday or special hours

    Google post

    Our hours over [holiday]: [days and times]. They're also set on this profile so Maps shows them correctly.

  8. 08

    Offer: a real, dated offer

    Google post

    [Offer title]. Valid [start date] to [end date] for [who it's for]. [Any terms in one plain sentence.]

    Google's Offer posts need a title, dates and times. Don't post offers or prices for prescription or regulated products.

  9. 09

    Event: an open day or talk

    Google post

    [Event name] on [date] at [time], at [place]. [What people will learn or see.] No booking needed.

  10. 10

    Update: local involvement

    Google post

    Our team spent [day] helping at [local event or cause]. Thanks to everyone who came along.

Rules that apply.In plain words.

This is a summary, not legal advice. Each row links to the official source.

Mistakes to avoid.We see these often.

  • Typing a phone number or email in the post. Google may remove posts with contact details it can't verify; add a Call now button instead.
  • Posting offers or prices for prescription or regulated treatments.
  • Using stock photos instead of your own work.
  • Posting the same text every week.

Questions people ask.Short answers.

How often should I post?

Weekly is a good rhythm for a local business. Each post should be about something real: a job, a season, a person or a change.

Can I put my phone number in a post?

Google says posts with phone numbers it can't verify as the business's may be rejected. Use the Call now button instead.

Do posts expire?

Google archives posts older than six months unless a date range is set. Offers and events end on their dates.

Sources

  1. Google Business Profile Help: Create and manage posts · checked Oct 31, 2026
  2. Google Business Profile: Posts content policy · checked Oct 31, 2026
  3. Google Business Profile Help: Tips for business-specific photos · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.