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Seasonal customer email templates.Ready to copy.

What a good one does

Updated

A good seasonal email reminds a past customer about a job that's due, like a furnace check or a spring cleanup. Under US law it's a commercial email, so the subject must be accurate, it must say it's an ad, and it must include your postal address and an opt-out you honour within 10 business days. Send it only to customers who expect to hear from you.

9 templates.Copy, then make them yours.

Words in [brackets] are placeholders.

  1. 01

    HVAC: before the first cold night

    Email

    Subject: Time for your furnace check, [Name] Hi [Name], It's been about a year since we serviced your furnace at [address]. A check before the first cold night catches worn parts while there's time to fix them. Book a visit: [booking link] [Owner name] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

  2. 02

    HVAC: before the summer heat

    Email

    Subject: Is your AC ready for summer? Hi [Name], Spring is the quiet time to service your AC, before the first heatwave fills our schedule. Pick a time that suits you: [booking link] [Owner name] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

  3. 03

    Plumbing: before the first freeze

    Email

    Subject: Three things to do before the first freeze Hi [Name], Disconnect garden hoses, insulate exposed pipes, and find your main shut-off valve. If you'd like us to check, we can book a winter visit. [booking link] [Owner name] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

  4. 04

    Roofing: before storm season

    Email

    Subject: A quick roof check before storm season Hi [Name], We put your roof on in [year]. A short inspection before storm season can catch loose flashing or shingles early. Book an inspection: [booking link] [Owner name] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

  5. 05

    Landscaping: early spring

    Email

    Subject: Booking spring cleanups now Hi [Name], We're scheduling spring cleanups for [month]. Reply with a week that suits you, or book here: [booking link] [Owner name] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

  6. 06

    Pest control: start of the season

    Email

    Subject: Ant and termite season is starting Hi [Name], As it warms up, we see more ants and termite swarms. If you spot winged insects near windows, save one and call us. Book a visit: [booking link] [Owner name] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

  7. 07

    Dental and health practices: a visit is due

    Email

    Subject: Time to book your next visit at [Practice] Hi [Name], It's been a while since your last visit. You can book online or call us at [phone]. [booking link] The team at [Practice] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

    Keep it general: no treatment details in the email.

  8. 08

    Auto repair: before winter

    Email

    Subject: Is your car ready for winter? Hi [Name], Cold mornings are hard on batteries, tyres and coolant. A quick pre-winter check can save a tow. Book a time: [booking link] [Owner name], [Shop] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

  9. 09

    Any trade: a customer you haven't seen in a while

    Email

    Subject: It's been a while, [Name] Hi [Name], We last helped you with [job] in [year]. If anything needs looking at, we'd be glad to help again. [booking link] [Owner name] [Business] · [postal address] This email is an advertisement. Unsubscribe: [unsubscribe link]

    The FTC says prior consent only removes the need to label the email as an ad. The postal address and opt-out are always required.

Rules that apply.In plain words.

This is a summary, not legal advice. Each row links to the official source.

Mistakes to avoid.We see these often.

  • A subject line that promises something the email doesn't contain.
  • No physical postal address in the footer.
  • An unsubscribe link that stops working, or opt-outs that take longer than 10 business days.
  • Sending from a domain without SPF and DKIM set up, which Gmail and Yahoo require.

Questions people ask.Short answers.

Do I need consent to email past customers?

The FTC says CAN-SPAM has no opt-in requirement. Consent only removes the need to label the email as an ad, and emailing people who expect to hear from you keeps spam complaints down.

What's the penalty for getting it wrong?

The FTC says each email that breaks CAN-SPAM can bring a penalty of up to $53,088.

What do Gmail and Yahoo require?

SPF or DKIM authentication, DMARC for bulk senders, one-click unsubscribe on marketing email, and a spam rate below 0.3%. Gmail recommends staying below 0.1%.

Sources

  1. FTC: CAN-SPAM Act compliance guide · checked Oct 31, 2026
  2. FTC: Candid answers to CAN-SPAM questions · checked Oct 31, 2026
  3. Google: Email sender guidelines · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.