AI marketing for orthodontists.Be the name AI gives for braces.
How orthodontic practices get named by ChatGPT, Perplexity, Gemini and Google AI Overviews, and what to fix first.
The short answer
Updated
To get an orthodontic practice named by AI assistants, make your specialist training easy to verify: AAO membership, ABO board certification if you hold it, and a profile for each orthodontist. Answer the cost, insurance and Invisalign questions that parents and adults ask, keep Google and AAO listings consistent, and ask every patient for reviews without ever confirming treatment in public replies.
What your customers ask AI.The way they'd type it.
We run questions like these on five AI engines for every client, every month, with your city in place of [city].
- 01“How much are braces with insurance in [city]?”
- 02“Best orthodontist near me for adults”
- 03“Is Invisalign cheaper than braces?”
- 04“Should I see an orthodontist or a dentist for Invisalign?”
- 05“Can a general dentist do braces?”
- 06“How long do braces take?”
- 07“Does insurance cover braces for adults?”
- 08“When should my child first see an orthodontist?”
Where AI looks.For orthodontic practices.
- AAO Find an Orthodontist
- The American Association of Orthodontists lists its members, with their degree, residency and whether they are ABO certified.
- ABO Orthodontist Locator
- The American Board of Orthodontics shows each orthodontist's certification status and expiry date.
- Google Business Profile
- The practice and each public-facing orthodontist can have a profile under Google's practitioner rules.
- Healthgrades
- Individual provider profiles with insurance and reviews that patients compare.
- Your treatment and pricing pages
- Cost ranges, payment plans and insurance details are what assistants need to answer the most common questions.
How AI uses each source: what every listing, directory and review site does for you, with sources.
Common mistakes
- Using 'board certified' wording that doesn't match an orthodontist's current ABO status.
- No price ranges or payment plan details, so assistants can't answer cost questions.
- Before-and-after photos posted without written patient authorization.
Do these first
- 1.Check that each orthodontist's AAO and ABO listings match your Google profiles.
- 2.Publish a page with cost ranges, insurance and payment plans, for children and adults.
- 3.Explain, in plain words, how an orthodontist's training differs from a general dentist's.
What we'd do for you.The work that matters most here.
AI visibility is the program, and the services below feed it. Every account is owned by a senior marketer with 10+ years of experience. Mid-level specialists do the hands-on work.Start with 14 free days: you pay nothing unless the needle moved.
- AI VisibilityBuyer questions tracked on 5 AI engines, fixes to the sources they read, and a monthly count of the answers that name or cite you.Included in packages
- Google Business ProfileWeekly posts and photos, with unwanted profile edits caught and corrected.Included in packages
- ReviewsReview requests after each job with the customer's consent, and a reply to every review.Included in packages
- ContentAnswer-first articles every month, written to be quoted by AI and found on Google.Included in packages
- Paid adsGoogle Search, Local Services Ads and Meta. Built, tuned weekly and tracked to calls. Includes up to $5,000 of monthly spend, then 10% of spend above that.$497 per month
Questions people ask.Short answers.
What makes someone an orthodontist?
The AAO says orthodontists are dentists who complete an extra two to three years in an accredited orthodontic residency. Only they may call themselves orthodontists and join the AAO.
Is ABO board certification required?
No. The ABO says certification is voluntary, takes written and clinical exams, and must be renewed every 10 years.
When should a child first see an orthodontist?
The AAO recommends a first orthodontic check-up no later than age 7.