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Review requests for roofers.Written for roofing companies.

What a good one does

Updated

Roofing jobs are big and infrequent, so each honest review carries weight. Ask once the crew has cleaned up and the homeowner has seen the finished roof, describe the job in plain words, and link to your Google review form. Ask every customer, including insurance jobs and repairs, and never tie a review to a discount, a gift or the final invoice.

8 templates.Copy, then make them yours.

Words in [brackets] are placeholders. Keep the STOP line on every text.

  1. 01

    After a full replacement

    Text · 155 characters, 1 text

    Hi [Name], your new roof from [Business] is finished. Once you've had a look, would you leave an honest Google review? [review link] Reply STOP to opt out.

  2. 02

    After a repair

    Text · 164 characters, 2 texts

    Hi [Name], thanks for having [Business] fix the [repair]. If it's holding up, or if it isn't, an honest Google review helps us: [review link] Reply STOP to opt out.

  3. 03

    After an insurance job

    Text · 173 characters, 2 texts

    Hi [Name], thanks for trusting [Business] with your claim and repair. If you'd like to share how it went, here's our Google review link: [review link] Reply STOP to opt out.

  4. 04

    After the first heavy rain

    Text · 178 characters, 2 texts

    Hi [Name], it's [Business]. We had our first big rain since your roof went on. All dry? If so, or if not, we'd value an honest Google review: [review link] Reply STOP to opt out.

    Also a good moment to catch any problem early.

  5. 05

    An email with warranty details

    Email

    Subject: Your roof warranty from [Business] Hi [Name], Your warranty certificate for the [roof] at [address] is attached. Keep it with your home records, and call [phone] with any concern. Would you share an honest Google review of the job? It helps homeowners in [town] choose a roofer: [review link] [Owner name], [Business]

  6. 06

    After gutter work

    Text · 138 characters, 1 text

    Hi [Name], your gutters are done. If you have a minute, here's the Google review link for [Business]: [review link] Reply STOP to opt out.

  7. 07

    Commercial roofs

    Email

    Subject: [Site] roof complete Hi [Name], The [roof work] at [site] is complete, with photos and warranty attached. If you're able to, an honest Google review helps other property managers find us: [review link] [Owner name], [Business]

  8. 08

    Customers who prefer Spanish

    Text · 171 characters, 2 texts

    Hola [Name], su techo nuevo de [Business] está listo. Si tiene un minuto, ¿nos deja una reseña honesta en Google? [review link] Responda STOP para no recibir más mensajes.

Rules that apply.In plain words.

This is a summary, not legal advice. Each row links to the official source.

Mistakes to avoid.We see these often.

  • Linking the review to the final payment or a discount.
  • Asking only after replacements and skipping repair or insurance customers.
  • Asking the homeowner to review on the day the crew is still on site.

Questions people ask.Short answers.

When should a roofer ask for a review?

After cleanup and the final walk-through, once the homeowner has seen the finished roof. A follow-up after the first heavy rain also works.

Can I offer a discount for a review?

No. Google doesn't allow incentives for reviews, and US rules ban rewards tied to a positive review.

Should insurance customers be asked too?

Yes. Ask every customer the same way, whoever paid.

Sources

  1. FTC: Consumer reviews and testimonials rule Q&A · checked Oct 31, 2026
  2. Federal Register: Trade regulation rule on consumer reviews and testimonials (2024) · checked Oct 31, 2026
  3. Google Business Profile Help: Create a link or QR code to request reviews · checked Oct 31, 2026
  4. HHS: Settlement with dental practice over online review replies · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.