Nine engines.Nine ways of choosing.
What each maker documents about its crawlers and data sources, how to check what it says about you, and what to fix first.
- ChatGPTChatGPT answers local questions with its search feature, which OpenAI says draws on third-party search providers and partner content, and shows nearby business listings from providers it doesn't name.OpenAI
- PerplexityPerplexity answers from its own web index, built by its PerplexityBot crawler, and cites the pages it uses.Perplexity AI
- Google AI Overviews and AI ModeGoogle AI Overviews and AI Mode are built on Google Search, so a page must be indexed and eligible to show with a snippet before they can use it.Google
- GeminiThe Gemini app answers local questions using Google services, including Search and Google Maps, where it reads addresses, ratings and opening hours.Google
- Microsoft CopilotMicrosoft Copilot answers web questions from Bing search results, and Microsoft says Bing and Copilot share the same crawling, indexing and ranking foundation.Microsoft
- GrokGrok answers using public posts on X and real-time web searches.SpaceX Super Intelligence (formerly xAI)
- ClaudeClaude answers web questions with a search feature that cites its sources, and Anthropic says it may use your approximate location for local results.Anthropic
- Meta AIMeta AI is the assistant built into Meta's apps.Meta Platforms
- Apple Siri and Apple IntelligenceSiri and Apple Intelligence answer local questions with Apple's own search technology, built on its Applebot crawler, and with Apple Maps.Apple