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Review requests for pest control companies.Written for pest control companies.

What a good one does

Updated

Pest control results take time, so the best moment for a review request is after the follow-up visit, when the customer has seen the difference. Ask every customer the same way, link to your Google review form, and keep rewards completely separate. Recurring plan customers can be asked once, after the first full cycle, rather than after every visit.

8 templates.Copy, then make them yours.

Words in [brackets] are placeholders. Keep the STOP line on every text.

  1. 01

    After the follow-up visit

    Text · 179 characters, 2 texts

    Hi [Name], your follow-up visit from [Business] is done. Now that you've seen how the treatment went, would you leave an honest Google review? [review link] Reply STOP to opt out.

  2. 02

    Plan customers after the first full cycle

    Text · 167 characters, 2 texts

    Hi [Name], you've had a full quarter on the [Business] plan. If you'd like to share how it's going, here's our Google review link: [review link] Reply STOP to opt out.

  3. 03

    After a termite inspection report

    Email

    Subject: Your termite inspection report Hi [Name], Your report for [address] is attached. Call [phone] if your real estate agent or lender has questions. If the inspection helped, an honest Google review helps other buyers in [town]: [review link] [Owner name], [Business]

  4. 04

    After rodent exclusion work

    Text · 179 characters, 2 texts

    Hi [Name], thanks for having [Business] seal up the entry points. If the noises have stopped, or if they haven't, we'd value an honest review: [review link] Reply STOP to opt out.

  5. 05

    After bed bug treatment

    Text · 179 characters, 2 texts

    Hi [Name], thanks for trusting [Business] with a stressful job. When you're ready, an honest Google review helps others in the same situation: [review link] Reply STOP to opt out.

    Bed bug customers may prefer privacy. Never mention the pest in your public reply unless they did.

  6. 06

    After a nest removal

    Text · 133 characters, 1 text

    Hi [Name], the nest is gone. If you have a minute, here's the Google review link for [Business]: [review link] Reply STOP to opt out.

  7. 07

    Restaurants and businesses

    Email

    Subject: Service report for [business name] Hi [Name], Your service report for [date] is attached for your records and inspections. If you're able to, an honest Google review helps other local businesses find us: [review link] [Owner name], [Business]

  8. 08

    Customers who prefer Spanish

    Text · 181 characters, 2 texts

    Hola [Name], gracias por confiar en [Business]. Si quedó satisfecho, o si no, una reseña honesta en Google nos ayuda mucho: [review link] Responda STOP para no recibir más mensajes.

Rules that apply.In plain words.

This is a summary, not legal advice. Each row links to the official source.

Mistakes to avoid.We see these often.

  • Asking on the day of the first treatment, before results show.
  • Mentioning bed bugs or rodents in a public reply when the customer didn't.
  • Offering a free visit in return for a review.

Questions people ask.Short answers.

When should a pest control company ask for a review?

After the follow-up visit or, for plan customers, after the first full cycle, once the customer can judge the result.

Can I give a free service for a review?

No. Google doesn't allow incentives for reviews, and US rules ban rewards tied to a positive review.

How should we reply to a bed bug review?

Thank them and invite them to call, without repeating details they didn't share. Many customers want that kept private.

Sources

  1. FTC: Consumer reviews and testimonials rule Q&A · checked Oct 31, 2026
  2. Federal Register: Trade regulation rule on consumer reviews and testimonials (2024) · checked Oct 31, 2026
  3. Google Business Profile Help: Create a link or QR code to request reviews · checked Oct 31, 2026
  4. HHS: Settlement with dental practice over online review replies · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.