Review requests for dental offices.Written for dental practices.
What a good one does
Updated
A dental review request should be warm, brief and free of anything clinical. Send it to every patient after the visit with the practice's Google review link, and remind them they don't need to share health details. When reviews come in, reply without confirming the person is a patient or mentioning treatment, because federal regulators have fined practices for exactly that.
8 templates.Copy, then make them yours.
Words in [brackets] are placeholders. Keep the STOP line on every text.
- 01
After a routine visit
Text · 160 characters, 1 text Hi [Name], thanks for coming in to [Practice] today. If you'd like to share your experience, here's our Google review link: [review link] Reply STOP to opt out.
- 02
After a first visit
Text · 172 characters, 2 texts Hi [Name], it was good to meet you at [Practice]. If you have a minute, an honest Google review helps people looking for a new dentist: [review link] Reply STOP to opt out.
- 03
Parents after a child's visit
Text · 156 characters, 1 text Hi [Name], thanks for bringing [child's first name] to [Practice]. If you'd like to review your visit, here's the link: [review link] Reply STOP to opt out.
- 04
A version that sets expectations
Text · 188 characters, 2 texts Hi [Name], thanks for visiting [Practice]. We'd value an honest Google review: [review link]. There's no need to mention any treatment, just your experience with us. Reply STOP to opt out.
- 05
A thank-you email
Email Subject: Thanks for visiting [Practice] Hi [Name], Thanks for choosing [Practice]. If you have questions about your visit, call us at [phone] rather than replying here. If you'd like to share your experience, our Google review link is here: [review link] The team at [Practice]
- 06
Patients who prefer Spanish
Text · 173 characters, 2 texts Hola [Name], gracias por visitar [Practice]. Si desea compartir su experiencia, aquí está nuestro enlace de Google: [review link] Responda STOP para no recibir más mensajes.
- 07
Replying to a positive review
Review reply Thank you for taking the time to share this. We're glad you had a good experience with our team, and we look forward to seeing you again.
Thanks the reviewer without confirming they are a patient or mentioning any treatment.
- 08
Replying to a negative review
Review reply We're sorry to read this and want to understand what happened. Please call our office manager at [phone] so we can talk it through privately.
Moves the conversation offline. Never confirm the person is a patient or discuss their care in public.
Rules that apply.In plain words.
This is a summary, not legal advice. Each row links to the official source.
- FTC rule on consumer reviews and testimonials (16 CFR Part 465)
- FTC: Consumer reviews and testimonials rule, questions and answers
- Google Maps: prohibited content, including incentives and selective asking
- Google Business Profile: create a link or QR code to request reviews
- Yelp: Don't ask for reviews
- HHS: dental practice settlement over review replies (2022)
Mistakes to avoid.We see these often.
- Mentioning a treatment, appointment or patient detail in a review reply.
- Asking patients to describe their treatment in the review.
- Sending review requests only after visits that went smoothly.
Questions people ask.Short answers.
What can a dental office say when replying to reviews?
Thank the reviewer and invite them to call. Don't confirm they are a patient or mention treatment. HHS has fined practices for disclosing patient information in review replies.
Is it fine to ask every patient for a review?
Yes. Google allows asking for genuine reviews without incentives, as long as you don't single out happy patients.
Should we ask on Healthgrades or Yelp too?
Google is the main place to ask. Yelp asks businesses not to request reviews, and Healthgrades reviews are tied to individual providers.
Sources
- FTC: Consumer reviews and testimonials rule Q&A · checked Oct 31, 2026
- Federal Register: Trade regulation rule on consumer reviews and testimonials (2024) · checked Oct 31, 2026
- Google Business Profile Help: Create a link or QR code to request reviews · checked Oct 31, 2026
- HHS: Settlement with dental practice over online review replies · checked Oct 31, 2026
By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.