Review requests for plumbers.Written for plumbing companies.
What a good one does
Updated
A plumber's review request should go out once the problem is truly fixed: the drain runs, the leak is dry, the water is hot. Send it to every customer, name the job so the review describes real work, and link to your Google review form. Keep rewards out of it and ask the same way whether the visit went smoothly or not.
8 templates.Copy, then make them yours.
Words in [brackets] are placeholders. Keep the STOP line on every text.
- 01
After clearing a drain
Text · 188 characters, 2 texts Hi [Name], thanks for having [Business] out to clear the [drain]. If you have a minute, an honest Google review helps neighbours with the same problem: [review link] Reply STOP to opt out.
- 02
After fixing a leak
Text · 184 characters, 2 texts Hi [Name], it's [Business]. Hope everything's staying dry after the leak repair. If you'd like to share how it went, here's our Google review link: [review link] Reply STOP to opt out.
- 03
After a water heater install
Text · 163 characters, 2 texts Hi [Name], your new water heater from [Business] is in. Once you've had a hot shower, would you leave an honest Google review? [review link] Reply STOP to opt out.
- 04
After an emergency call-out
Text · 175 characters, 2 texts Hi [Name], thanks for calling [Business] at a stressful moment. If you have a minute, an honest Google review helps others find help fast: [review link] Reply STOP to opt out.
- 05
After sewer line work
Email Subject: Your sewer line repair Hi [Name], The [repair] at [address] is finished, and the camera footage is attached for your records. Call [phone] if anything changes. If you're willing, an honest Google review of the job helps others in [town]: [review link] [Owner name], [Business]
- 06
Landlords and property managers
Text · 152 characters, 1 text Hi [Name], the repair at [unit address] is complete. If you'd like to review [Business] on Google, here's the link: [review link] Reply STOP to opt out.
- 07
After bathroom or kitchen plumbing
Email Subject: How's the new [room]? Hi [Name], Thanks for having [Business] do the plumbing on your [room]. If anything drips or drains slowly in the first weeks, call us at [phone]. An honest Google review would mean a lot: [review link] [Owner name]
- 08
Customers who prefer Spanish
Text · 177 characters, 2 texts Hola [Name], gracias por llamar a [Business]. Si quedó resuelto, o si no, nos ayuda mucho una reseña honesta en Google: [review link] Responda STOP para no recibir más mensajes.
Rules that apply.In plain words.
This is a summary, not legal advice. Each row links to the official source.
- FTC rule on consumer reviews and testimonials (16 CFR Part 465)
- FTC: Consumer reviews and testimonials rule, questions and answers
- Google Maps: prohibited content, including incentives and selective asking
- Google Business Profile: create a link or QR code to request reviews
- Yelp: Don't ask for reviews
- HHS: dental practice settlement over review replies (2022)
Mistakes to avoid.We see these often.
- Asking for a review while the customer is still mopping up.
- Only sending requests after easy jobs and skipping the difficult ones.
- Writing review replies that never mention the job or the area.
Questions people ask.Short answers.
When should a plumber ask for a review?
Once the fix is proven: the drain runs, the leak stays dry or the hot water is back. For big jobs, a day later is fine.
Should I ask landlords for reviews?
Yes, if they hired you. Ask every customer the same way, including property managers.
What if the job went badly?
Fix it first and still ask. Asking only customers you think are happy is review gating, which Google doesn't allow.
Sources
- FTC: Consumer reviews and testimonials rule Q&A · checked Oct 31, 2026
- Federal Register: Trade regulation rule on consumer reviews and testimonials (2024) · checked Oct 31, 2026
- Google Business Profile Help: Create a link or QR code to request reviews · checked Oct 31, 2026
- HHS: Settlement with dental practice over online review replies · checked Oct 31, 2026
By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.