Review requests for house cleaners.Written for house cleaning companies.
What a good one does
Updated
A house cleaning review request should go out the same day as a one-off clean, or after the third or fourth visit for recurring clients, once they trust the routine. Ask every client the same way, link to your Google review form, and keep any loyalty perks completely separate from reviews. Never ask clients to name their cleaner.
8 templates.Copy, then make them yours.
Words in [brackets] are placeholders. Keep the STOP line on every text.
- 01
After a one-off or deep clean
Text · 171 characters, 2 texts Hi [Name], thanks for booking [Business] for your [type of clean]. If you have a minute, an honest Google review helps others find us: [review link] Reply STOP to opt out.
- 02
Recurring clients after the third or fourth visit
Text · 162 characters, 2 texts Hi [Name], you've had a few visits from [Business] now. If you'd like to share how it's going, here's our Google review link: [review link] Reply STOP to opt out.
- 03
After a move-out clean
Text · 167 characters, 2 texts Hi [Name], your move-out clean at [address] is done. Good luck with the move. If you'd like to review [Business], here's the link: [review link] Reply STOP to opt out.
- 04
After putting something right
Text · 162 characters, 2 texts Hi [Name], thanks for letting us fix the [issue]. If it's right now, or if it still isn't, an honest review helps us improve: [review link] Reply STOP to opt out.
- 05
A thank-you email after the first visit
Email Subject: Thanks for having us Hi [Name], Thanks for welcoming our team into your home. If anything wasn't quite right, reply to this email and we'll sort it on the next visit. If you'd like to share your experience, our Google review link is here: [review link] [Owner name], [Business]
- 06
Office clients
Email Subject: Your office cleaning Hi [Name], Thanks for trusting [Business] with [office]. If you're able to, an honest Google review helps other businesses in [town] find us: [review link] [Owner name]
- 07
Short-term rental hosts
Text · 172 characters, 2 texts Hi [Name], thanks for using [Business] for your rental turnovers. If you'd like to share how it's going, here's our Google review link: [review link] Reply STOP to opt out.
- 08
Clients who prefer Spanish
Text · 191 characters, 2 texts Hola [Name], gracias por elegir a [Business] para la limpieza de su casa. Si tiene un minuto, ¿nos deja una reseña honesta en Google? [review link] Responda STOP para no recibir más mensajes.
Rules that apply.In plain words.
This is a summary, not legal advice. Each row links to the official source.
- FTC rule on consumer reviews and testimonials (16 CFR Part 465)
- FTC: Consumer reviews and testimonials rule, questions and answers
- Google Maps: prohibited content, including incentives and selective asking
- Google Business Profile: create a link or QR code to request reviews
- Yelp: Don't ask for reviews
- HHS: dental practice settlement over review replies (2022)
Mistakes to avoid.We see these often.
- Asking clients to name their cleaner in the review.
- Giving loyalty points or a discount for a review.
- Asking after every recurring visit.
Questions people ask.Short answers.
Can I ask clients to mention their cleaner?
No. Google doesn't allow asking for reviews that name specific employees.
Can I give a discount for a review?
No. Google doesn't allow incentives for reviews, and US rules ban rewards tied to a positive review.
When should I ask recurring clients?
After the third or fourth visit, once they've seen the routine work, and then not again for a long while.
Sources
- FTC: Consumer reviews and testimonials rule Q&A · checked Oct 31, 2026
- Federal Register: Trade regulation rule on consumer reviews and testimonials (2024) · checked Oct 31, 2026
- Google Business Profile Help: Create a link or QR code to request reviews · checked Oct 31, 2026
- HHS: Settlement with dental practice over online review replies · checked Oct 31, 2026
By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.