Google Business Profile description examples.Ready to copy.
What a good one does
Updated
A good Business Profile description says what you do, where you work and why customers choose you, in plain sentences under 750 characters. Google's rules rule out links, HTML and a focus on promotions, prices or sales. Write it for a customer deciding whom to call, name the towns you really serve, then check it with our free description checker.
8 templates.Copy, then make them yours.
Words in [brackets] are placeholders.
- 01
HVAC company
Google post [Business] has installed and repaired heating and cooling systems across [towns] since [year]. We service all major brands of AC, furnaces and heat pumps, run maintenance plans, and keep a technician on call for no-heat and no-cooling emergencies. Every technician is [licence or certification], and we explain the options and the price before any work starts.
- 02
Plumbing company
Google post [Business] is a family-run plumbing company serving [towns]. We fix leaks, clear drains, repair and install tank and tankless water heaters, and handle sewer line inspections and repairs. Our plumbers are licensed in [state], arrive in marked vans and leave the work area clean.
- 03
Roofing company
Google post [Business] repairs and replaces roofs for homeowners in [towns]. We work with asphalt shingle, metal and flat roofs, help with storm damage and insurance paperwork, and install gutters. We're licensed and insured in [state], and every replacement comes with a written workmanship warranty.
- 04
Dental practice
Google post [Practice] is a general and family dental practice in [neighbourhood], [town]. We see adults and children for checkups, cleanings, fillings, crowns and implants, and keep time for same-day emergencies. Our office has step-free access and parking by the entrance. We accept [main insurance plans] and will check your coverage before your visit.
- 05
Med spa
Google post [Spa] is a medical spa in [town] where licensed clinicians provide skin treatments, laser hair removal and aesthetic consultations. Every new client starts with a consultation and a medical history review. We explain what each treatment involves, how many sessions it usually takes and what to expect afterwards.
- 06
Electrical contractor
Google post [Business] is a licensed electrical contractor serving homes and small businesses in [towns]. We handle panel upgrades, rewiring, lighting, EV charger installation and fault finding, and pull permits where they're required. Our electricians explain what they found in plain words.
- 07
Landscaping company
Google post [Business] designs and maintains gardens and lawns across [towns]. We offer weekly mowing, seasonal cleanups, planting, irrigation repair and small hardscape projects. The same crew visits each week so they get to know your property.
- 08
House cleaning company
Google post [Business] provides recurring and one-time house cleaning in [towns]. Our cleaners are background-checked, insured and trained to a written checklist, and you can request the same team each visit. We bring our own supplies unless you'd rather we used yours.
Rules that apply.In plain words.
This is a summary, not legal advice. Each row links to the official source.
Mistakes to avoid.We see these often.
- Listing every town and service as keywords instead of writing sentences.
- Adding a sale, a discount or prices.
- Pasting your website address or any link.
- Using all capitals, emoji or symbols to stand out.
Questions people ask.Short answers.
How long should the description be?
Under 750 characters, which is Google's limit. Most good descriptions say what they need to in three or four sentences.
Should I list the towns I serve?
Name your main ones in a natural sentence. Your service areas are set separately in the profile.
Can I mention licences and years in business?
Yes, if they're true. Facts like these help customers decide and don't count as promotions.
Sources
- Google Business Profile Help: Edit your Business Profile · checked Oct 31, 2026
- Google: Guidelines for representing your business · checked Oct 31, 2026
By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.