Review requests for chiropractors.Written for chiropractic practices.
What a good one does
Updated
A chiropractic review request should be warm, brief and free of anything clinical. Send it to every patient after a visit with your Google review link, and remind them they don't need to share health details. When reviews arrive, reply without confirming the person is a patient or mentioning their care, because federal regulators have fined providers for exactly that.
8 templates.Copy, then make them yours.
Words in [brackets] are placeholders. Keep the STOP line on every text.
- 01
After a visit
Text · 150 characters, 1 text Hi [Name], thanks for visiting [Practice]. If you'd like to share your experience, here's our Google review link: [review link] Reply STOP to opt out.
- 02
After the first few visits
Text · 171 characters, 2 texts Hi [Name], thanks for choosing [Practice] over the past few weeks. If you have a minute, an honest Google review helps others find us: [review link] Reply STOP to opt out.
- 03
A version that sets expectations
Text · 160 characters, 1 text Hi [Name], we'd value an honest Google review of your visits to [Practice]: [review link]. There's no need to mention any health details. Reply STOP to opt out.
- 04
A thank-you email
Email Subject: Thanks for choosing [Practice] Hi [Name], Thanks for trusting us. For questions about your care, please call [phone] rather than replying here. If you'd like to share your experience, our Google review link is here: [review link] The team at [Practice]
- 05
Patients who prefer Spanish
Text · 173 characters, 2 texts Hola [Name], gracias por visitar [Practice]. Si desea compartir su experiencia, aquí está nuestro enlace de Google: [review link] Responda STOP para no recibir más mensajes.
- 06
Replying to a positive review
Review reply Thank you for taking the time to write this. We're glad you had a good experience with our team, and we're here whenever you need us.
Thanks the reviewer without confirming they are a patient or mentioning care.
- 07
Replying to a negative review
Review reply We're sorry to read this and would like to understand what happened. Please call our practice manager at [phone] so we can talk privately.
Never confirm the person is a patient or discuss their care in public. HHS has fined providers for disclosing patient information in review replies.
- 08
Replying to a rating with no text
Review reply Thank you for your rating. If there's anything you'd like to tell us, please call our practice manager at [phone].
Rules that apply.In plain words.
This is a summary, not legal advice. Each row links to the official source.
- FTC rule on consumer reviews and testimonials (16 CFR Part 465)
- FTC: Consumer reviews and testimonials rule, questions and answers
- Google Maps: prohibited content, including incentives and selective asking
- Google Business Profile: create a link or QR code to request reviews
- Yelp: Don't ask for reviews
- HHS: dental practice settlement over review replies (2022)
Mistakes to avoid.We see these often.
- Mentioning a patient's condition, adjustments or visits in a review reply.
- Posting patient testimonials without written HIPAA authorization.
- Asking only patients who seem pleased.
Questions people ask.Short answers.
What can a chiropractor say in a review reply?
Thank the reviewer and invite them to call. Don't confirm they are a patient or mention care. HHS has fined providers for disclosing patient information in replies.
Can we turn good reviews into testimonials on our site?
HHS says a valid written HIPAA authorization is generally needed before posting a patient's information in a testimonial.
Is it fine to ask every patient?
Yes. Google allows asking for genuine reviews without incentives, as long as you don't single out happy patients.
Sources
- FTC: Consumer reviews and testimonials rule Q&A · checked Oct 31, 2026
- Federal Register: Trade regulation rule on consumer reviews and testimonials (2024) · checked Oct 31, 2026
- Google Business Profile Help: Create a link or QR code to request reviews · checked Oct 31, 2026
- HHS: Settlement with dental practice over online review replies · checked Oct 31, 2026
By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.