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Missed-call texts for roofers.Written for roofing companies.

What a good one does

Updated

A roofing missed-call text has to handle two very different callers: someone with water coming through the ceiling and someone planning a replacement. Reply within a minute, sort them with one question, and ask for the address and photos taken from the ground. Never ask a homeowner to climb up. One message with a STOP line, then wait for their reply.

8 templates.Copy, then make them yours.

Words in [brackets] are placeholders. Keep the STOP line on every text.

  1. 01

    Water is coming in now

    Text · 157 characters, 1 text

    Hi, it's [Business]. If water is coming through the ceiling, move valuables, catch the drip and reply LEAK. We'll call you back first. Reply STOP to opt out.

  2. 02

    After a storm

    Text · 176 characters, 2 texts

    Hi, [Business] here. Sorry we missed your call. If it's storm damage, reply with your address and photos from the ground. Please don't go up on the roof. Reply STOP to opt out.

  3. 03

    The caller mentions insurance

    Text · 179 characters, 2 texts

    Hi, it's [Business]. Calling about an insurance claim? Reply with your address and whether you've filed yet, and we'll call by [time] to explain next steps. Reply STOP to opt out.

  4. 04

    The caller wants the roof looked at

    Text · 141 characters, 1 text

    Hi, [Business] here. If you'd like your roof looked at, reply with your address and two times that suit you this week. Reply STOP to opt out.

  5. 05

    A full replacement quote

    Text · 178 characters, 2 texts

    Hi, it's [Business]. For a replacement quote, reply with your address and the roof's age if you know it. We measure on site, so we'll call to book a visit. Reply STOP to opt out.

  6. 06

    Missing shingles or a gutter

    Text · 167 characters, 2 texts

    Hi, [Business] here. Calling about a small repair, like missing shingles or a gutter? Reply with a photo and we'll tell you if it needs a visit. Reply STOP to opt out.

  7. 07

    Phones are flooded after a storm

    Text · 180 characters, 2 texts

    Hi, it's [Business]. After the storm our phones are flooded, so we missed your call. Reply with your address and we'll text you an inspection time by [time]. Reply STOP to opt out.

  8. 08

    Commercial and flat roofs

    Text · 156 characters, 1 text

    Hi, [Business] here returning your call. If this is a commercial or flat roof, reply with the building address and a contact on site. Reply STOP to opt out.

Rules that apply.In plain words.

This is a summary, not legal advice. Each row links to the official source.

Mistakes to avoid.We see these often.

  • Asking homeowners to climb onto the roof for photos.
  • Promising that insurance will pay before an adjuster has seen the damage.
  • Leaving storm callers without a time, so they book the next roofer who replies.

Questions people ask.Short answers.

What should a roofer text after a storm?

Your name, a request for the address and ground-level photos, a clear 'don't go on the roof', and when you'll be in touch.

Can I say we work with insurance?

Yes, if you do. Don't promise a claim will be approved; the insurer decides that.

Should I ask for photos?

Photos taken from the ground or from inside, such as a ceiling stain, help you sort urgent jobs. Never ask anyone to climb up.

Sources

  1. FCC: 2015 TCPA Omnibus Declaratory Ruling and Order (texts are calls) · checked Oct 31, 2026
  2. Federal Register: TCPA revocation of consent rules (October 2024) · checked Oct 31, 2026
  3. Federal Register: Enhancing the ability of consumers to control robocalls (October 2026) · checked Oct 31, 2026
  4. Twilio: Error 30034, unregistered 10DLC traffic · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.