Missed-call texts for physical therapists.Written for physical therapy clinics.
What a good one does
Updated
A physical therapy clinic's missed-call text should answer the question most callers have, whether they need a referral, without asking about their injury by text. Reply within a minute, ask for their name, insurance plan name and a good time to call, and offer to check the direct-access and coverage rules for them. Keep clinical details for the call, and include a STOP line.
8 templates.Copy, then make them yours.
Words in [brackets] are placeholders. Keep the STOP line on every text.
- 01
Starting therapy
Text · 156 characters, 1 text Hi, this is [Clinic]. Thanks for calling. To start therapy, reply with your name, your insurance plan's name and a good time to call. Reply STOP to opt out.
- 02
Referral questions
Text · 160 characters, 1 text Hi, [Clinic] here. Not sure if you need a referral? Reply with your state and insurance plan and we'll check the rules and call you back. Reply STOP to opt out.
- 03
Medicare patients
Text · 167 characters, 2 texts Hi, this is [Clinic]. Calling about therapy with Medicare? Reply with a good time and we'll explain what Medicare needs before your first visit. Reply STOP to opt out.
- 04
Sports and return to play
Text · 154 characters, 1 text Hi, [Clinic] here. For sports or return-to-play therapy, reply with your name and a good time, and one of our therapists will call. Reply STOP to opt out.
- 05
Moving a session
Text · 132 characters, 1 text Hi, this is [Clinic]. Need to move a session? Reply with your name and the day that works, and we'll confirm. Reply STOP to opt out.
- 06
Self-pay rates
Text · 124 characters, 1 text Hi, [Clinic] here. Asking about cost without insurance? Reply and we'll call with our self-pay rates. Reply STOP to opt out.
- 07
Evening and Saturday sessions
Text · 139 characters, 1 text Hi, this is [Clinic]. Looking for evening or Saturday sessions? Reply with your name and we'll call with open times. Reply STOP to opt out.
- 08
Therapy after surgery
Text · 196 characters, 2 texts Hi, [Clinic] here. If you're starting therapy after surgery, reply with your name and your surgeon's office, and we'll call to coordinate. Please don't text medical details. Reply STOP to opt out.
Rules that apply.In plain words.
This is a summary, not legal advice. Each row links to the official source.
- FCC: Stop unwanted robocalls and texts (consent for texts)
- 47 CFR 64.1200: the TCPA rules, including opt-out words and the 10-business-day limit
- FCC rule effective November 25, 2026 on how customers revoke consent
- CTIA Messaging Principles and Best Practices (May 2023)
- A2P 10DLC registration for business texting (Twilio docs)
Mistakes to avoid.We see these often.
- Telling callers they never need a referral.
- Asking about injuries or surgeries in detail by text.
- Leaving evening callers without a reply until the next afternoon.
Questions people ask.Short answers.
What should we say about referrals?
Offer to check. APTA says every state allows some direct access, with differing limits, and Medicare requires a doctor or other provider to certify the plan.
Can we ask about the injury by text?
Keep it to booking. Clinical details belong on the call or in intake forms.
Should the text mention self-pay prices?
Offer to call with them. A short call lets you explain what a first visit includes.
Sources
- FCC: 2015 TCPA Omnibus Declaratory Ruling and Order (texts are calls) · checked Oct 31, 2026
- Federal Register: TCPA revocation of consent rules (October 2024) · checked Oct 31, 2026
- Federal Register: Enhancing the ability of consumers to control robocalls (October 2026) · checked Oct 31, 2026
- Twilio: Error 30034, unregistered 10DLC traffic · checked Oct 31, 2026
By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.