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Missed-call texts for physical therapists.Written for physical therapy clinics.

What a good one does

Updated

A physical therapy clinic's missed-call text should answer the question most callers have, whether they need a referral, without asking about their injury by text. Reply within a minute, ask for their name, insurance plan name and a good time to call, and offer to check the direct-access and coverage rules for them. Keep clinical details for the call, and include a STOP line.

8 templates.Copy, then make them yours.

Words in [brackets] are placeholders. Keep the STOP line on every text.

  1. 01

    Starting therapy

    Text · 156 characters, 1 text

    Hi, this is [Clinic]. Thanks for calling. To start therapy, reply with your name, your insurance plan's name and a good time to call. Reply STOP to opt out.

  2. 02

    Referral questions

    Text · 160 characters, 1 text

    Hi, [Clinic] here. Not sure if you need a referral? Reply with your state and insurance plan and we'll check the rules and call you back. Reply STOP to opt out.

  3. 03

    Medicare patients

    Text · 167 characters, 2 texts

    Hi, this is [Clinic]. Calling about therapy with Medicare? Reply with a good time and we'll explain what Medicare needs before your first visit. Reply STOP to opt out.

  4. 04

    Sports and return to play

    Text · 154 characters, 1 text

    Hi, [Clinic] here. For sports or return-to-play therapy, reply with your name and a good time, and one of our therapists will call. Reply STOP to opt out.

  5. 05

    Moving a session

    Text · 132 characters, 1 text

    Hi, this is [Clinic]. Need to move a session? Reply with your name and the day that works, and we'll confirm. Reply STOP to opt out.

  6. 06

    Self-pay rates

    Text · 124 characters, 1 text

    Hi, [Clinic] here. Asking about cost without insurance? Reply and we'll call with our self-pay rates. Reply STOP to opt out.

  7. 07

    Evening and Saturday sessions

    Text · 139 characters, 1 text

    Hi, this is [Clinic]. Looking for evening or Saturday sessions? Reply with your name and we'll call with open times. Reply STOP to opt out.

  8. 08

    Therapy after surgery

    Text · 196 characters, 2 texts

    Hi, [Clinic] here. If you're starting therapy after surgery, reply with your name and your surgeon's office, and we'll call to coordinate. Please don't text medical details. Reply STOP to opt out.

Mistakes to avoid.We see these often.

  • Telling callers they never need a referral.
  • Asking about injuries or surgeries in detail by text.
  • Leaving evening callers without a reply until the next afternoon.

Questions people ask.Short answers.

What should we say about referrals?

Offer to check. APTA says every state allows some direct access, with differing limits, and Medicare requires a doctor or other provider to certify the plan.

Can we ask about the injury by text?

Keep it to booking. Clinical details belong on the call or in intake forms.

Should the text mention self-pay prices?

Offer to call with them. A short call lets you explain what a first visit includes.

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.