Shakhawat Ullah Badhon.Founder, Damex Digital.
Led product marketing and go-to-market at weDevs, led marketing at Damex and managed a marketing team at Genex. Founded Damex Digital so local service businesses get the daily work of a good marketing team, measured in calls and booked jobs.
What Shakhawat writes about.For owners, not marketers.
Shakhawat writes the Damex guides for owners of US local service businesses, from HVAC and plumbing crews to dental and med spa practices. The subjects come from what those owners ask, such as how AI assistants decide who to recommend, what local marketing costs, how to get reviews within the rules, and what to do about missed calls.
Every guide follows the Damex editorial policy. Facts come from the original source, usually Google, the FTC, the FCC or HHS, and each one is checked on that page before it's published. Worked examples use round numbers and are tagged "Worked example". Damex doesn't publish results it can't show.
To report an error in a guide, email contact@damex.digital.
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Guides.21 published.
AI visibility
- AI SEO for dentists: get named in ChatGPT and AI OverviewsNov 1, 2026
- How to get your business on Perplexity AINov 1, 2026
- How to get your business in Google AI Overviews and AI ModeNov 1, 2026
- How ChatGPT and other AI assistants recommend local businessesNov 1, 2026
- How to get your business recommended by ChatGPTNov 1, 2026
- AI SEO for HVAC companies: how to get named by ChatGPTNov 1, 2026
- SEO vs AEO vs GEO explained for local business ownersNov 1, 2026
- Why ChatGPT recommends your competitor, not your local businessNov 1, 2026
- Run your own AI visibility audit in 30 minutesNov 1, 2026
Local SEO
Reviews
Calls and leads
- AI receptionist for a dental office: is it safe and useful?Nov 1, 2026
- AI receptionist vs answering service vs voicemail, comparedNov 1, 2026
- Pay per lead vs owning your calls: roofing, HVAC and plumbing leadsNov 1, 2026
- Is an AI receptionist worth it? A break-even test by tradeNov 1, 2026
- Local service ads for plumbers: are they worth it?Nov 1, 2026
- Missed call text back: win back the cheapest leads you loseNov 1, 2026