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Plumbing on Google.Set up to be chosen.

Categories, services, attributes, photos and a year of posts for plumbing companies. Category names checked against public copies of Google's list on Oct 31, 2026; confirm them in your profile's category picker.

The short answer

Updated

Plumbers should choose Plumber as their primary category on Google Business Profile, then add secondary categories only for work they really do, such as Drainage service or Septic system service. Google's own examples use plumbers: hide a home address, set service areas by town, and list services like 'Repair toilet'. Keep emergency claims true and your hours exact.

Your categories.Primary first.

The primary category tells Google what you mainly are. Secondary ones add the other work you do.

Primary

Plumber

It's the category customers' searches match first, and Google's own guidelines use plumbers as the example service-area business.

Drainage service

Use it when you clear drains and blockages as a regular service.

Septic system service

Use it when you pump, repair or install septic systems.

Sewage disposal service

Use it when you do sewer line work.

Gas installation service

Use it when you install gas lines and appliances, with the licence your state requires.

Water damage restoration service

Use it when you dry out and restore after leaks.

Skip it if you only fix the leak and refer the clean-up.

Water softening equipment supplier

Use it when you sell water softeners.

Skip it if you only install units customers buy elsewhere.

Services to add.The way customers say them.

Repairs

Repair toilet, Fix leaking pipe, Repair faucet, Fix running toilet

Drains and sewer

Unclog drain, Hydro jetting, Sewer camera inspection, Sewer line repair

Water heaters

Water heater repair, Tank water heater installation, Tankless water heater installation

Installs

Install faucet, Install garbage disposal, Repipe house

Attributes.Small ticks, real answers.

Owner identity
Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them.
Small business
Google defines a small business as one making less than $10 million a year, and franchises can't use it.

8 photos first.Real jobs, real people.

  1. 01A plumber at work under a sink
  2. 02A water heater you installed, with pipework neat
  3. 03A camera inspection screen showing a sewer line
  4. 04Your branded van at a job, with no house number in view
  5. 05The team in uniform
  6. 06A before and after of a repiped section
  7. 07A tankless unit on the wall, finished
  8. 08Your shop or office exterior with signage, if customers can visit

A year of posts.One a week, by season.

Example posts to adapt. Write them from your own jobs and photos.

January
Frozen pipesExample: Pipes froze overnight? Open the tap, warm the pipe gently, never use a flame. If it's split, shut off the main and call us.
February
Water heatersExample: Rust-coloured hot water or a rumbling tank? What those signs mean and when a flush helps.
March
Sump pumpsExample: Spring rain is coming. Pour a bucket into your sump pit and check the pump switches on.
April
Outdoor tapsExample: Turning the outside taps back on? Check for drips inside the wall first. Here's how.
May
Leak checksExample: Your water meter can find a hidden leak. Turn off every tap, then watch the dial for ten minutes.
June
Real jobExample: A slab leak found and fixed in [neighbourhood] this week, without tearing up the whole floor.
July
Garbage disposalsExample: What not to put down the disposal at summer cookouts, from the plumbers who unclog them.
August
Water pressureExample: Low pressure in one tap or the whole house? The difference tells you where the problem is.
September
Sewer linesExample: Slow drains in more than one room can point to the main line. How a camera inspection finds the cause.
October
WinterisingExample: Before the first freeze: disconnect hoses, insulate exposed pipes, and know where your main shut-off is.
November
Holiday kitchensExample: Fats and grease set hard in pipes. Bin them, don't pour them, especially on the big cooking days.
December
Emergency readinessExample: Find and label your main shut-off valve today. In a burst, the first two minutes matter.

What gets profiles suspended.Avoid these.

  • Adding keywords, towns or taglines to your business name. Google says it can lead to suspension.Google's guideline
  • Using a P.O. box or a virtual office you don't work from as your address.Google's guideline
  • Showing your home address. Google's own example says a plumber working from home should clear it.Google's guideline
  • Listing a staffed-looking office you don't actually staff during business hours.Google's guideline
  • Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal.Google's guideline

Questions people ask.Short answers.

Should a plumber show their address on Google?

Not if customers don't visit it. Google's guidelines use a plumber working from home as the example of a business that should clear its address and set service areas.

How many service areas can I add?

Up to 20, based on cities, postal codes or other areas. Google doesn't allow a radius around your address.

Can I say we're open 24/7?

Only if someone really answers around the clock. Hours must match what customers experience, and the same goes for your website and other listings.

Sources

  1. Google: Guidelines for representing your business · checked Oct 31, 2026
  2. Google Business Profile Help: Edit your Business Profile · checked Oct 31, 2026
  3. Google Business Profile Help: Tips for business-specific photos · checked Oct 31, 2026
  4. Google Business Profile Help: Create and manage posts · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.