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House cleaning on Google.Set up to be chosen.

Categories, services, attributes, photos and a year of posts for house cleaning companies. Category names checked against public copies of Google's list on Nov 1, 2026; confirm them in your profile's category picker.

The short answer

Updated

House cleaning companies should choose House cleaning service as their primary category on Google Business Profile. Add secondaries like Carpet cleaning service or Window cleaning service only for work you really do, and avoid laundry categories such as Dry cleaner. Google uses cleaning services as an example of a service-area business, so hide your address and set the areas you serve.

Your categories.Primary first.

The primary category tells Google what you mainly are. Secondary ones add the other work you do.

Primary

House cleaning service

It matches how customers search for home cleaning and is in both public copies of Google's list.

Carpet cleaning service

Use it when you clean carpets as a separate service.

Window cleaning service

Use it when you clean windows inside and out.

Upholstery cleaning service

Use it when you clean sofas and fabric furniture.

Janitorial service

Use it when you clean offices or commercial buildings.

Skip it if you only clean homes.

Dry cleaner

Use it when never for home cleaning.

Skip it if you don't run a laundry. It's a laundry category, not house cleaning.

Services to add.The way customers say them.

Home cleaning

Regular house cleaning, Deep cleaning, Move-out cleaning, Move-in cleaning

Extras

Inside oven cleaning, Inside fridge cleaning, Window cleaning

Other properties

Vacation rental turnover, Office cleaning

Attributes.Small ticks, real answers.

Owner identity
Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them.
Small business
Google defines a small business as one making less than $10 million a year, and franchises can't use it.

8 photos first.Real jobs, real people.

  1. 01A spotless kitchen after a deep clean
  2. 02The team in uniform with their supplies
  3. 03Before and after of a move-out clean
  4. 04Your branded car or van, with no house number in view
  5. 05A cleaner at work, with the client's permission
  6. 06Your supplies and checklist laid out
  7. 07A bathroom after a clean
  8. 08Your office exterior with signage, if customers can visit

A year of posts.One a week, by season.

Example posts to adapt. Write them from your own jobs and photos.

January
Fresh startExample: New year, clean slate. What a deep clean covers that a regular clean doesn't.
February
Meet the teamExample: Meet [first name], who has been cleaning with us since [year].
March
Spring cleaningExample: Spring cleaning checklist: the jobs people skip, like baseboards and vents.
April
Allergy seasonExample: Dusting top-down and vacuuming last helps during allergy season.
May
Move-out seasonExample: Moving out? What landlords usually check, and how a move-out clean helps.
June
Real jobExample: A move-in clean finished in [neighbourhood] this week, ready for the family's first night.
July
Summer guestsExample: Hosting this summer? A quick clean before guests arrive, booked around your plans.
August
Back to schoolExample: Back-to-school reset: kitchens, entryways and bedrooms, in one visit.
September
How we vetExample: Every cleaner on our team is background-checked and insured. Here's how that works.
October
Fall deep cleanExample: Before the heating comes on: dust the vents and wash the curtains.
November
HolidaysExample: Book holiday cleans early. Here's our schedule for the busiest weeks.
December
Thank youExample: Thanks to every client who welcomed us in this year.

What gets profiles suspended.Avoid these.

  • Adding keywords, towns or taglines to your business name. Google says it can lead to suspension.Google's guideline
  • Using a P.O. box or a virtual office you don't work from as your address.Google's guideline
  • Showing your home address instead of hiding it and setting service areas.Google's guideline
  • A service area that stretches beyond about two hours' drive from your base.Google's guideline
  • Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal.Google's guideline

Questions people ask.Short answers.

Is there a Maid service category?

Not in the public copies of Google's list we checked. House cleaning service is the category to use.

Should I show my address?

Not if clients don't visit. Google gives cleaning services as an example of a service-area business, which can hide its address.

Can I use Janitorial service?

Only if you clean commercial buildings. For homes, House cleaning service is the right primary category.

Sources

  1. Google: Guidelines for representing your business · checked Oct 31, 2026
  2. Google Business Profile Help: Edit your Business Profile · checked Oct 31, 2026
  3. Google Business Profile Help: Tips for business-specific photos · checked Oct 31, 2026
  4. Google Business Profile Help: Create and manage posts · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.