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Google Business Profile.What AI reads there.

A platform that AI assistants may draw on. What is documented, who it matters for, and how to fix your listing. Cost: Free.

The short answer

Updated

Google Business Profile is Google's free listing for a business on Search and Maps. Google's guidance for AI Overviews and AI Mode tells businesses to keep Business Profile information up to date, and the Gemini app reads public Google Maps information such as addresses, ratings and opening hours. For a local business, it is the listing to get right first.

Does AI use it?Only what's documented.

Each row links to the maker's or the platform's own words. Where nothing is published, we say so.

Google AI Overviews and AI Mode
Google's guidance for AI features advises checking that Business Profile information is up to date.Source · checked Oct 31, 2026
Gemini
Google says Gemini uses public information from Google Maps, such as addresses, ratings and opening hours.Source · checked Oct 31, 2026
Google Maps
Google says Ask Maps brings its Gemini models to Maps, drawing on information about more than 300 million places and community reviews.Source · checked Oct 31, 2026
ChatGPT
Nothing published that we could find.
Perplexity
Nothing published that we could find.
Microsoft Copilot
Nothing published that we could find.
Grok
Nothing published that we could find.
Claude
Nothing published that we could find.
Meta AI
Nothing published that we could find.
Apple Siri and Apple Intelligence
Nothing published that we could find.

Claim and fix it.4 steps.

  1. 01Find or add your businessFor a new profile, go to business.google.com/add. For an existing one, search your business name and city in Google Maps.
  2. 02Claim itOn the existing listing, select Claim this business, then Manage now.
  3. 03VerifyChoose a verification option such as phone, text, email or video. Google recommends video verification if you're eligible. Postcard codes usually arrive within 14 days.
  4. 04Complete the profileSet your primary category, hours, phone, website, service area and description, then add photos.
Open Google Business Profile's claim page

Match these exactly.To your Google profile.

Assistants compare sources. Small differences make them less sure it's the same business.

  • Business name, as used on your signs and website
  • Primary category
  • Address, or service area if you hide it
  • Hours, including special hours
  • Phone number
  • Website

How we handle it.What our team does.

From Essentials up, our team posts weekly from your jobs, adds photos and watches for public edits to your profile, correcting ones that are wrong. On Growth and Authority, the reviews program asks every customer the same way and replies to every review. You stay the owner; Damex is added as a manager.

Questions people ask.Short answers.

Is a Google Business Profile free?

Yes. Google says creating a Business Profile and listing your business on Google is free.

Can I ask customers for Google reviews?

Yes, as long as you ask for genuine reviews without incentives. Google doesn't allow offering rewards or asking only happy customers.

Should I hide my address?

If you serve customers at their homes and don't receive them at your address, Google's guidelines say to hide it and set a service area.

Sources

  1. Google: Business Profile · checked Oct 31, 2026
  2. Google: Guidelines for representing your business · checked Oct 31, 2026
  3. Google Maps: Prohibited and restricted content · checked Oct 31, 2026
  4. Google Business Profile Help: Verify your business · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.