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Electrical on Google.Set up to be chosen.

Categories, services, attributes, photos and a year of posts for electrical contractors. Category names checked against public copies of Google's list on Nov 1, 2026; confirm them in your profile's category picker.

The short answer

Updated

Electricians should choose Electrician as their primary category on Google Business Profile, then add secondary categories only for work they really do, such as Lighting contractor or Electric vehicle charging station contractor. Avoid supply-store categories unless you sell to the public. Hide a home address, set service areas by town, list services like panel upgrades in customers' words, and post real jobs weekly.

Your categories.Primary first.

The primary category tells Google what you mainly are. Secondary ones add the other work you do.

Primary

Electrician

It's the category that matches how customers search, and it's in both public copies of Google's list.

Electrical installation service

Use it when new circuits, wiring and installs are a large part of your work.

Lighting contractor

Use it when you design or install lighting systems, indoors or out.

Electric vehicle charging station contractor

Use it when you install EV chargers.

Landscape lighting designer

Use it when you design and install outdoor lighting.

Solar energy system service

Use it when you install or service solar systems.

Skip it if you only wire up panels another company installs.

Electrical supply store

Use it when you run a counter that sells electrical parts to the public.

Skip it if you only buy parts for your own jobs. Google says categories should say what the business is.

Services to add.The way customers say them.

Repairs

Breaker replacement, Outlet repair, Troubleshoot power loss, Repair wiring

Upgrades

Panel upgrade, EV charger installation, Whole-house rewiring, Generator hookup

Lighting

Light fixture installation, Ceiling fan installation, Landscape lighting

Attributes.Small ticks, real answers.

Owner identity
Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them.
Small business
Google defines a small business as one making less than $10 million a year, and franchises can't use it.

8 photos first.Real jobs, real people.

  1. 01An electrician at work on a panel, cover on the finished job
  2. 02An EV charger you installed, neatly mounted
  3. 03Your branded van at a job, with no house number in view
  4. 04The team in uniform
  5. 05Before and after of a panel upgrade
  6. 06Outdoor lighting you installed, at dusk
  7. 07A ceiling fan or fixture install
  8. 08Your shop or office exterior with signage, if customers can visit

A year of posts.One a week, by season.

Example posts to adapt. Write them from your own jobs and photos.

January
Storm season prepExample: Power cuts happen. What to do when half the house goes dark, and when to call an electrician.
February
Old wiringExample: Warm switches, flickering lights or a burning smell are signs to call a qualified electrician. Here's why.
March
Spring projectsExample: Planning a kitchen or basement project? Bring the electrician in early so permits don't slow you down.
April
EV chargersExample: Thinking about a home EV charger? What we check first: your panel, the run to the garage and the permit.
May
Outdoor powerExample: Outdoor outlets should be protected. A quick look at what we install for patios and pools.
June
Real jobExample: This week in [neighbourhood]: a 1960s panel replaced and the house ready for an EV charger.
July
Cooling loadExample: AC, fans and fridges all at once can trip breakers. What it means and what fixes it.
August
LightingExample: Landscape lighting we finished in [town]. Low-voltage, on a timer, no trip hazards.
September
Back to schoolExample: Home offices and dorm-style bedrooms need more outlets. Why extension cords aren't the answer.
October
GeneratorsExample: Before winter: how a generator hookup works and why it needs a proper transfer switch.
November
Holiday lightsExample: Outdoor lights on the same circuit as the fridge? Simple ways to avoid tripped breakers this season.
December
Safety checkExample: End-of-year reminder from our team: test your smoke and carbon monoxide alarms.

What gets profiles suspended.Avoid these.

  • Adding keywords, towns or taglines to your business name. Google says it can lead to suspension.Google's guideline
  • Using a P.O. box or a virtual office you don't work from as your address.Google's guideline
  • Showing your home address instead of hiding it and setting service areas.Google's guideline
  • A service area that stretches beyond about two hours' drive from your base.Google's guideline
  • Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal.Google's guideline

Questions people ask.Short answers.

What's the best primary category for an electrician?

Electrician fits most electrical contractors. Add Lighting contractor or Electric vehicle charging station contractor only if that work is a real part of the business.

Should I use Electrical supply store?

Only if you sell parts to the public at a counter. Google asks for categories that describe what the business is.

Can I add 'emergency' to my business name?

No. Google doesn't allow service words in the name unless they're part of your real-world name, and it can lead to suspension.

Sources

  1. Google: Guidelines for representing your business · checked Oct 31, 2026
  2. Google Business Profile Help: Edit your Business Profile · checked Oct 31, 2026
  3. Google Business Profile Help: Tips for business-specific photos · checked Oct 31, 2026
  4. Google Business Profile Help: Create and manage posts · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.