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Physical therapy on Google.Set up to be chosen.

Categories, services, attributes, photos and a year of posts for physical therapy clinics. Category names checked against public copies of Google's list on Nov 1, 2026; confirm them in your profile's category picker.

The short answer

Updated

A physical therapy clinic should choose Physical therapy clinic as its primary category on Google Business Profile, and give public-facing therapists their own profiles with Physical therapist as their category. Add secondaries like Occupational therapist only if those clinicians work there. Avoid 'Rehabilitation center', which reads as addiction treatment, keep insurance and hours current, and never identify patients.

Your categories.Primary first.

The primary category tells Google what you mainly are. Secondary ones add the other work you do.

Primary

Physical therapy clinic

It's the clinic category; individual therapists use Physical therapist on their own profiles.

Physical therapist

Use it when for each public-facing therapist's own profile.

Physical rehabilitation center

Use it when you run a dedicated rehabilitation programme.

Occupational therapist

Use it when occupational therapists work at the clinic.

Speech pathologist

Use it when speech-language pathologists work at the clinic.

Sports medicine clinic

Use it when sports medicine physicians practise there.

Skip it if your team is therapists only. It implies physicians.

Services to add.The way customers say them.

Physical therapy

Initial evaluation, Back and neck pain therapy, Post-surgery rehabilitation, Sports injury rehabilitation

Other services

Balance and fall prevention, Dry needling, Home exercise programmes

Attributes.Small ticks, real answers.

Wheelchair-accessible entrance
Patients and clients who need step-free access check this before they book. Add the restroom and parking attributes too if they apply.
Owner identity
Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them.
Small business
Google defines a small business as one making less than $10 million a year, and franchises can't use it.

8 photos first.Real jobs, real people.

  1. 01The clinic exterior with signage
  2. 02The open gym area, without patients in view
  3. 03A private treatment room
  4. 04Each therapist's portrait for their practitioner profile
  5. 05The team together, with everyone's agreement
  6. 06Accessible entrance and parking
  7. 07Equipment patients ask about
  8. 08The street view showing where to park

A year of posts.One a week, by season.

Example posts to adapt. Write them from your own jobs and photos.

January
Getting startedExample: Do you need a referral? It depends on your state and plan. Call us and we'll check.
February
Meet the therapistExample: Meet [name], who leads our sports rehabilitation programme.
March
Spring runningExample: Back to running? Build up slowly. Our therapists on avoiding early-season injuries.
April
GardeningExample: Kneeling and lifting in the garden: simple ways to protect your knees and back.
May
Practice newsExample: We've added Saturday morning sessions.
June
Summer sportsExample: Youth sports season: warm-ups our therapists recommend.
July
Desk workExample: Long days at a desk? Three movements to break up the sitting.
August
Back to schoolExample: Heavy backpacks: wear both straps and keep the weight close.
September
Falls preventionExample: Balance matters at every age. Ask us about a balance screen.
October
MedicareExample: Medicare patients: call us and we'll explain what's needed before your first visit.
November
Winter safetyExample: Icy paths: shorter steps and good footwear help prevent falls.
December
Holiday hoursExample: Our holiday hours are on this profile so Maps shows them correctly.

What gets profiles suspended.Avoid these.

  • Adding keywords, towns or taglines to your business name. Google says it can lead to suspension.Google's guideline
  • Giving one practitioner several profiles for different specialties. Google says a practitioner shouldn't have multiple profiles.Google's guideline
  • Posting or replying with anything that identifies a patient or their care.Google's guideline
  • Posting patient success stories with names or photos. HHS settled with a PT clinic over unauthorised testimonials in 2016.Google's guideline
  • Misleading health or medical claims in posts, descriptions or photos.Google's guideline

Questions people ask.Short answers.

Physical therapy clinic or Physical therapist?

Use Physical therapy clinic for the clinic's profile and Physical therapist for each public-facing therapist's own profile.

Should we use Rehabilitation center?

We'd avoid it. In Google's list it tends to read as addiction treatment rather than physical rehabilitation.

Can we post patient success stories?

Only with written HIPAA authorization. HHS has fined a physical therapy clinic for posting testimonials without it.

Sources

  1. Google: Guidelines for representing your business · checked Oct 31, 2026
  2. Google Business Profile Help: Edit your Business Profile · checked Oct 31, 2026
  3. Google Business Profile Help: Tips for business-specific photos · checked Oct 31, 2026
  4. Google Business Profile Help: Create and manage posts · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.