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Pest control on Google.Set up to be chosen.

Categories, services, attributes, photos and a year of posts for pest control companies. Category names checked against public copies of Google's list on Nov 1, 2026; confirm them in your profile's category picker.

The short answer

Updated

Pest control companies should choose Pest control service as their primary category on Google Business Profile. Google's list has few pest-specific categories, so add secondaries like Bird control service only where you truly do that work, and describe each pest in your services list instead. Show your licence, set service areas, and post seasonal pest tips with your own photos.

Your categories.Primary first.

The primary category tells Google what you mainly are. Secondary ones add the other work you do.

Primary

Pest control service

It's the one core pest category in Google's list, and it's in both public copies we checked.

Bird control service

Use it when you install netting, spikes or other bird deterrents.

Animal control service

Use it when you remove wildlife such as raccoons or squirrels.

Skip it if customers might read it as the municipal service. Explain the work in your description.

Bee relocation service

Use it when you relocate honeybee colonies rather than treating them.

Services to add.The way customers say them.

Insects

Ant control, Roach treatment, Bed bug treatment, Wasp nest removal, Mosquito treatment

Rodents and wildlife

Mouse control, Rat control, Rodent exclusion, Wildlife removal

Inspections

Termite inspection, Real estate termite inspection, Commercial pest inspection

Attributes.Small ticks, real answers.

Owner identity
Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them.
Small business
Google defines a small business as one making less than $10 million a year, and franchises can't use it.

8 photos first.Real jobs, real people.

  1. 01A technician inspecting a crawl space, with safety gear
  2. 02Rodent exclusion work: sealed gaps, before and after
  3. 03Your branded vehicle at a job, with no house number in view
  4. 04The team in uniform
  5. 05A termite inspection in progress
  6. 06Bird netting or spikes you installed
  7. 07Your applicator licence on the wall or truck
  8. 08Your office exterior with signage, if customers can visit

A year of posts.One a week, by season.

Example posts to adapt. Write them from your own jobs and photos.

January
Winter rodentsExample: Scratching in the attic? Mice move indoors when it's cold. The gaps we seal most often.
February
Termite season aheadExample: Swarming season is coming. What a termite swarm looks like and who to call.
March
Spring antsExample: Ant trails in the kitchen? Why spraying the trail rarely solves it.
April
Termite swarmsExample: Winged insects near windows? They could be termites. Save one in a bag and call for an inspection.
May
MosquitoesExample: Empty standing water around the yard each week. It's where mosquitoes breed.
June
WaspsExample: Found a nest near a door? Keep people and pets away and let a professional remove it.
July
Real jobExample: Rodent exclusion finished in [neighbourhood] this week: 14 entry points sealed around the foundation.
August
Back-to-school bed bugsExample: Back from travel or camp? How to check luggage for bed bugs before it comes inside.
September
Fall invadersExample: Stink bugs and spiders head indoors in fall. Simple ways to keep them out.
October
Pets and treatmentsExample: How we keep pets safe during a treatment, following the EPA's advice for households.
November
Holiday kitchensExample: Crumbs and boxes bring roaches. A quick checklist before the holiday baking starts.
December
Year-round plansExample: What a quarterly service covers through the winter months, and why it continues.

What gets profiles suspended.Avoid these.

  • Adding keywords, towns or taglines to your business name. Google says it can lead to suspension.Google's guideline
  • Using a P.O. box or a virtual office you don't work from as your address.Google's guideline
  • Showing your home address instead of hiding it and setting service areas.Google's guideline
  • Making safety claims, such as 'completely safe for pets', that you can't back up.Google's guideline
  • Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal.Google's guideline

Questions people ask.Short answers.

Is there a Termite control category?

Not in the public copies of Google's list we checked. Use Pest control service and add termite services to your services list.

Should I use Animal control service?

Only if you remove wildlife, and explain it in your description, since customers may read it as the municipal service.

Where should my licence show?

On your website and listings that have a licence field. Customers are told to check pest control licences with the state.

Sources

  1. Google: Guidelines for representing your business · checked Oct 31, 2026
  2. Google Business Profile Help: Edit your Business Profile · checked Oct 31, 2026
  3. Google Business Profile Help: Tips for business-specific photos · checked Oct 31, 2026
  4. Google Business Profile Help: Create and manage posts · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.