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Med spa on Google.Set up to be chosen.

Categories, services, attributes, photos and a year of posts for med spas. Category names checked against public copies of Google's list on Oct 31, 2026; confirm them in your profile's category picker.

The short answer

Updated

Med spas should choose Medical spa as their primary category on Google Business Profile and add secondary categories only for services offered in-house, such as Laser hair removal service. Clinicians who see clients can have practitioner profiles. Be careful with posts: Google restricts offers and prices for regulated products, so promote consultations and the experience, not discounted injectables.

Your categories.Primary first.

The primary category tells Google what you mainly are. Secondary ones add the other work you do.

Primary

Medical spa

It tells Google you combine medical treatments with spa services, which a Day spa category doesn't.

Laser hair removal service

Use it when you offer laser hair removal.

Facial spa

Use it when facials are a real part of your menu.

Skin care clinic

Use it when you offer clinical skin treatments.

Tattoo removal service

Use it when you offer laser tattoo removal.

Day spa

Use it when you also run full day spa services.

Skip it if you only offer treatments. Categories should describe what the business is.

IV therapy service

Use it when licensed staff provide IV therapy on site.

Services to add.The way customers say them.

Consultations

Aesthetic consultation, Skin consultation

Skin

Facials, Chemical peels, Microneedling, Laser skin resurfacing

Laser

Laser hair removal, Tattoo removal

Attributes.Small ticks, real answers.

Wheelchair-accessible entrance
Patients and clients who need step-free access check this before they book. Add the restroom and parking attributes too if they apply.
Owner identity
Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them.
Small business
Google defines a small business as one making less than $10 million a year, and franchises can't use it.

8 photos first.Real jobs, real people.

  1. 01The exterior and entrance, so clients can find you
  2. 02The reception and waiting area
  3. 03A treatment room, clean and ready
  4. 04Each clinician's portrait for their practitioner profile
  5. 05The team together
  6. 06Equipment clients ask about, such as a laser device
  7. 07Your skincare retail shelf, if you have one
  8. 08Parking and the accessible entrance

A year of posts.One a week, by season.

Example posts to adapt. Write them from your own jobs and photos.

January
ConsultationsExample: New to aesthetic treatments? Book a consultation to talk through options with one of our clinicians.
February
Meet the clinicianExample: Meet [name], a [licence type] who leads our skin consultations.
March
Sun careExample: Spring sun is stronger than it feels. Our team's daily sunscreen routine, explained.
April
Laser timingExample: Why laser hair removal is usually planned in a series of sessions, and how we schedule them.
May
Your first visitExample: What happens at a first visit: forms, a skin check, questions, and no pressure to book anything.
June
Summer skinExample: Some treatments need you to avoid the sun afterwards. Ask us before booking if you have a holiday planned.
July
Space tourExample: A look inside our treatment rooms, and how we prepare them between every client.
August
Skincare at homeExample: Three habits our clinicians recommend between visits.
September
Fall treatmentsExample: Fall is a common time to start skin treatments that need less sun. Book a consultation to plan.
October
SafetyExample: How we check medical history before every treatment, and why we sometimes say not yet.
November
Gift cardsExample: Gift cards are available at the front desk for any service on our menu.
December
Holiday hoursExample: Our holiday hours are on this profile. For questions after a treatment, call [clinic line].

What gets profiles suspended.Avoid these.

  • Adding keywords, towns or taglines to your business name. Google says it can lead to suspension.Google's guideline
  • Posting deals, coupons or prices for prescription treatments. Google restricts promotions for regulated products; this is our reading of its policy, which doesn't name med spas.Google's guideline
  • Misleading health or medical claims in posts, descriptions or photos.Google's guideline
  • Using a P.O. box or a virtual office you don't work from as your address.Google's guideline
  • Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal.Google's guideline

Questions people ask.Short answers.

Can a med spa post Botox specials on Google?

We'd avoid it. Google restricts deals and prices for regulated products, and injectables are prescription treatments. Promote consultations instead.

Should our clinicians have their own profiles?

Public-facing clinicians can have practitioner profiles named with their own names. The med spa keeps its own profile too.

Are before-and-after photos allowed?

Google may allow minimally clothed people shown in a non-sexualised way, and asks for photos without heavy edits. Get each client's written consent first.

Sources

  1. Google: Guidelines for representing your business · checked Oct 31, 2026
  2. Google Business Profile Help: Edit your Business Profile · checked Oct 31, 2026
  3. Google Business Profile Help: Tips for business-specific photos · checked Oct 31, 2026
  4. Google Business Profile Help: Create and manage posts · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.