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Localeze (TransUnion).What AI reads there.

A data aggregator that AI assistants may draw on. What is documented, who it matters for, and how to fix your listing. Cost: $99 a year per location, according to TransUnion.

The short answer

Updated

Localeze is a business listings service whose website now carries TransUnion's Digital Business Profile branding. TransUnion says it sends listing data to more than 80 publishers, naming Google, Apple, Bing, Facebook and YP.com, and charges $99 a year per location. None of those engines confirms using it on its own pages, so weigh the cost against fixing those listings directly.

Does AI use it?Only what's documented.

Each row links to the maker's or the platform's own words. Where nothing is published, we say so.

TransUnion's publishers
TransUnion says Digital Business Profile sends data to more than 80 online publishers, including Google, Apple, Bing, Facebook and YP.com.Source · checked Oct 31, 2026
ChatGPT
Nothing published that we could find.
Perplexity
Nothing published that we could find.
Google AI Overviews and AI Mode
Nothing published that we could find.
Gemini
Nothing published that we could find.
Microsoft Copilot
Nothing published that we could find.
Grok
Nothing published that we could find.
Claude
Nothing published that we could find.
Meta AI
Nothing published that we could find.
Apple Siri and Apple Intelligence
Nothing published that we could find.

Claim and fix it.4 steps.

  1. 01Open the profile pageGo to TransUnion's Digital Business Profile page, which the Localeze site now leads to.
  2. 02Create the profileSet up your location in TransUnion's portal.
  3. 03Fill in the detailsAdd your business name, location, contact details, hours, payment methods and service areas.
  4. 04Keep it matchedUpdate it whenever your Google profile changes, so both send the same facts.
Open Localeze (TransUnion)'s claim page

Match these exactly.To your Google profile.

Assistants compare sources. Small differences make them less sure it's the same business.

  • Business name
  • Location
  • Contact details
  • Opening hours
  • Service areas

How we handle it.What our team does.

We fix Google, Bing and Apple directly first, because those listings are free and go straight to the source. We only suggest a paid distribution service like this when a business has many locations to keep in step.

Questions people ask.Short answers.

What happened to Neustar Localeze?

Its website now carries TransUnion's Digital Business Profile branding. TransUnion launched Digital Business Profile in April 2026.

Is it worth $99 a year?

For one location, fixing Google, Bing and Apple directly costs nothing and reaches the same places. A paid service saves time when you have many locations.

Do Google or Apple confirm using it?

TransUnion names them as publishers. We found no page from Google, Apple or Bing confirming it.

Sources

  1. TransUnion: Digital Business Profile · checked Oct 31, 2026
  2. Localeze website · checked Oct 31, 2026
  3. TransUnion newsroom: Digital Business Profile launch · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.