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Apple Siri and Apple Intelligence.How it picks local businesses.

What Apple documents about where Apple Siri and Apple Intelligence gets its answers, how to check what it says about you, and what to fix first.

The short answer

Updated

Siri and Apple Intelligence answer local questions with Apple's own search technology, built on its Applebot crawler, and with Apple Maps. Apple says Siri AI draws on information from across the web for questions like the best local coffee spot. Apple Business controls how your place card appears in Maps and Siri. Blocking Applebot-Extended only opts out of training, not search.

Where it looks.As the maker documents it.

Each row links to the maker's or partner's own words, with the date we last checked it.

Apple search
Apple says Applebot data powers the search built into Spotlight, Siri and Safari.Source · checked Oct 31, 2026
Apple Business
Apple says business information appears across Apple Maps, Messages, Wallet, Siri and other apps.Source · checked Oct 31, 2026
Web answers
Apple says Siri AI draws on information from across the web for questions like the best local coffee spot in a new city.Source · checked Oct 31, 2026
Expert sources in Maps
Apple says Maps place cards show distinctions and descriptions from expert sources such as MICHELIN.Source · checked Oct 31, 2026

Its crawlers.Let them in.

If your robots.txt blocks these user agents, the engine may not read your site.

Applebot
Powers search in Spotlight, Siri and Safari. Apple says it may also help train models and add up-to-date context to AI answers. Docs
Applebot-Extended
A robots.txt token, not a crawler. Disallowing it opts out of training Apple's foundation models; pages can still appear in search. Docs

Check it yourself.One prompt, two minutes.

Swap in your trade and town. Ask it a few times: answers change between runs.

Ask Apple Siri and Apple Intelligence

Hey Siri, who's the best-reviewed [trade] near me that's open now?

What to fix first.In this order.

  1. 01Claim Apple BusinessIt controls your place card in Apple Maps and what Siri can show about you.Apple Business guide
  2. 02Let Applebot inApple says that if robots.txt doesn't mention Applebot but mentions Googlebot, Applebot follows the Googlebot rules.
  3. 03Decide on snippetsApple says the nosnippet meta tag opts content out of its broad world-knowledge answers.

Questions people ask.Short answers.

Does blocking Applebot-Extended remove me from Siri?

No. Apple says Applebot-Extended doesn't crawl, and pages that disallow it can still appear in search results.

What if my robots.txt only mentions Googlebot?

Apple says Applebot then follows the Googlebot instructions.

Can I stop my text appearing in Apple's AI answers?

Apple says the nosnippet meta tag opts content out of its broad world-knowledge answers.

Sources

  1. Apple: About Applebot · checked Oct 31, 2026
  2. Apple Newsroom: Siri AI · checked Oct 31, 2026
  3. Apple Newsroom: Introducing Apple Business Connect · checked Oct 31, 2026
  4. Apple: Ask Siri, Dictation and privacy · checked Oct 31, 2026

By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Nov 1, 2026, updated Nov 1, 2026.