Grok.How it picks local businesses.
What SpaceX Super Intelligence (formerly xAI) documents about where Grok gets its answers, how to check what it says about you, and what to fix first.
The short answer
Updated
Grok answers using public posts on X and real-time web searches. Its maker, now SpaceX Super Intelligence after xAI, says search data comes from internet search providers it doesn't name, and it documents no crawler or controls for site owners. So there is nothing Grok-specific to set up: a findable website and an accurate presence on X are the documented inputs.
Where it looks.As the maker documents it.
Each row links to the maker's or partner's own words, with the date we last checked it.
- X posts and web search
- The privacy policy says public X posts are provided by X and internet search data comes from internet search providers, which it doesn't name.Source · checked Oct 31, 2026
- Real-time search
- The consumer FAQ says Grok can search public X posts and perform real-time web searches.Source · checked Oct 31, 2026
Its crawlers.None documented.
SpaceX Super Intelligence (formerly xAI) doesn't document a crawler or robots.txt token for Grok. Lists of Grok user agents on other sites are unconfirmed, so don't rely on them.
Check it yourself.One prompt, two minutes.
Swap in your trade and town. Ask it a few times: answers change between runs.
Who are the most recommended [trade] companies in [city]? Use web search and recent posts on X.
What to fix first.In this order.
- 01Be crawlable by the big search enginesGrok's search providers aren't named, so the safe move is to be well indexed by Google and Bing.
- 02Keep an accurate X accountPublic X posts are a documented input. A business account with correct details and real job posts gives Grok something to find.
- 03Ignore unofficial Grok user agentsNo crawler is documented. Don't build robots.txt rules on user-agent names from third-party lists.
Questions people ask.Short answers.
Does Grok have a crawler I should allow?
None is documented. The maker's docs and policies list no crawler or robots.txt token for site owners.
Who makes Grok now?
The privacy policy updated on October 27, 2026 names SpaceX Super Intelligence LLC, formerly xAI, as the company behind Grok.
Is Grok part of the Damex free check?
No. The free check covers ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot.
Sources
- xAI: Privacy policy · checked Oct 31, 2026
- xAI: Consumer FAQs · checked Oct 31, 2026
- xAI docs: Web search tool · checked Oct 31, 2026
By Shakhawat Ullah Badhon, Founder, Damex Digital. Published Oct 31, 2026, updated Oct 31, 2026.