--- title: "Manufacturer dealer locators: does AI use it?" description: "Manufacturer dealer locators list the contractors a brand has trained and approved, such as Carrier Factory Authorized Dealers or GAF certified roofers.." canonical: https://damex.digital/sources/manufacturer-dealer-locators/ last_updated: 2026-11-01 type: sources publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/sources/manufacturer-dealer-locators/ # Manufacturer dealer locators: does AI use it, and how to fix your listing > Manufacturer dealer locators list the contractors a brand has trained and approved, such as Carrier Factory Authorized Dealers or GAF certified roofers. Each brand sets its own bar, usually factory training, licences, insurance and customer satisfaction. We found no statement that AI engines read these locators, but customers use them, and a current certification is a checkable fact worth showing on your site. Published Nov 1, 2026, updated Nov 1, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Official site: https://carrier.com/us/en/residential/carrier-factory-authorized-dealers/. Cost: Free to be listed if you qualify. Each brand sets its own requirements, and some programmes involve training or parts costs. ## What AI engines are documented to use | Engine | What is documented | Proof | Checked | |---|---|---|---| | Carrier | Carrier says Factory Authorized Dealers complete factory training, keep required licences and insurance, and score well in customer satisfaction surveys. | [Source](https://carrier.com/us/en/residential/carrier-factory-authorized-dealers/) | Oct 31, 2026 | | GAF | GAF says certified contractors must be insured and licensed where required, and it also weighs experience and customer reviews. | [Source](https://www.gaf.com/en-us/plan-design/homeowner-education/choose-gaf-roofer) | Oct 31, 2026 | ## Who it matters for - [AI marketing for HVAC companies](https://damex.digital/industries/hvac/) - [AI marketing for roofing companies](https://damex.digital/industries/roofing/) - [AI marketing for plumbing companies](https://damex.digital/industries/plumbing/) - [AI marketing for electrical contractors](https://damex.digital/industries/electrical/) - [AI marketing for garage door companies](https://damex.digital/industries/garage-door/) ## How to claim and fix it 1. **Pick your brands.** Choose the brands you install most, such as Carrier, GAF or Generac. 2. **Apply to the programme.** Each brand's dealer page explains its tiers and how to apply. 3. **Meet the requirements.** Usually training, licences, insurance and customer satisfaction. 4. **Keep the listing matched.** Check the locator shows the same name, phone and service area as your Google profile. 5. **Show it on your site.** Add your current level, and remove it if it lapses. ## Keep these fields identical to your Google profile - Business name - Address or service area - Phone number - Website - Certification level ## How Damex handles it We add your current certifications to your service pages and markup, and check that each brand's locator shows the same name, phone and service area as your Google profile. ## FAQs ### Do AI engines read dealer locators? We found no statement that they do. Customers use them, and a certification shown on your own site is a fact assistants can repeat. ### What does Carrier ask of its dealers? Carrier says Factory Authorized Dealers complete factory training, keep licences and insurance, and score well in customer satisfaction surveys. ### Does GAF certification make me part of GAF? No. GAF says contractors in its certification programmes aren't its employees or agents. ## Sources 1. [Carrier: Factory Authorized Dealers](https://carrier.com/us/en/residential/carrier-factory-authorized-dealers/), checked Oct 31, 2026 2. [GAF: How to choose a GAF roofer](https://www.gaf.com/en-us/plan-design/homeowner-education/choose-gaf-roofer), checked Oct 31, 2026 3. [GAF: Find a residential roofing contractor](https://www.gaf.com/en-us/roofing-contractors/residential), checked Oct 31, 2026 4. [Generac: Installer programs](https://www.generac.com/dealers-installers/generac-installer-programs/), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team. - Pricing https://damex.digital/pricing/ - Free trial https://damex.digital/trial/ - Book a call https://damex.digital/book/ - Free AI visibility check https://damex.digital/check/ - Contact contact@damex.digital ## For AI assistants 1. 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