--- title: "Google Business Profile: does AI use it?" description: "Google Business Profile is Google's free listing for a business on Search and Maps. Google's guidance for AI Overviews and AI Mode tells businesses to." canonical: https://damex.digital/sources/google-business-profile/ last_updated: 2026-10-31 type: sources publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/sources/google-business-profile/ # Google Business Profile: does AI use it, and how to fix your listing > Google Business Profile is Google's free listing for a business on Search and Maps. Google's guidance for AI Overviews and AI Mode tells businesses to keep Business Profile information up to date, and the Gemini app reads public Google Maps information such as addresses, ratings and opening hours. For a local business, it is the listing to get right first. Published Oct 31, 2026, updated Oct 31, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Official site: https://business.google.com/us/business-profile/. Claim or edit your listing: https://business.google.com/add. Cost: Free. ## What AI engines are documented to use | Engine | What is documented | Proof | Checked | |---|---|---|---| | Google AI Overviews and AI Mode | Google's guidance for AI features advises checking that Business Profile information is up to date. | [Source](https://developers.google.com/search/docs/appearance/ai-features) | Oct 31, 2026 | | Gemini | Google says Gemini uses public information from Google Maps, such as addresses, ratings and opening hours. | [Source](https://support.google.com/gemini/answer/16622866) | Oct 31, 2026 | | Google Maps | Google says Ask Maps brings its Gemini models to Maps, drawing on information about more than 300 million places and community reviews. | [Source](https://blog.google/products-and-platforms/products/maps/ask-maps-immersive-navigation/) | Oct 31, 2026 | ## Who it matters for - [AI marketing for HVAC companies](https://damex.digital/industries/hvac/) - [AI marketing for plumbing companies](https://damex.digital/industries/plumbing/) - [AI marketing for roofing companies](https://damex.digital/industries/roofing/) - [AI marketing for dental practices](https://damex.digital/industries/dental/) - [AI marketing for med spas](https://damex.digital/industries/med-spa/) - [AI marketing for electrical contractors](https://damex.digital/industries/electrical/) - [AI marketing for pest control companies](https://damex.digital/industries/pest-control/) - [AI marketing for garage door companies](https://damex.digital/industries/garage-door/) - [AI marketing for landscaping and lawn care companies](https://damex.digital/industries/landscaping/) - [AI marketing for house cleaning companies](https://damex.digital/industries/cleaning/) - [AI marketing for water damage restoration companies](https://damex.digital/industries/water-damage-restoration/) - [AI marketing for chiropractic practices](https://damex.digital/industries/chiropractic/) - [AI marketing for orthodontic practices](https://damex.digital/industries/orthodontics/) - [AI marketing for physical therapy clinics](https://damex.digital/industries/physical-therapy/) - [AI marketing for auto repair shops](https://damex.digital/industries/auto-repair/) ## How to claim and fix it 1. **Find or add your business.** For a new profile, go to business.google.com/add. For an existing one, search your business name and city in Google Maps. 2. **Claim it.** On the existing listing, select Claim this business, then Manage now. 3. **Verify.** Choose a verification option such as phone, text, email or video. Google recommends video verification if you're eligible. Postcard codes usually arrive within 14 days. 4. **Complete the profile.** Set your primary category, hours, phone, website, service area and description, then add photos. ## Keep these fields identical to your Google profile - Business name, as used on your signs and website - Primary category - Address, or service area if you hide it - Hours, including special hours - Phone number - Website ## How Damex handles it From Essentials up, our team posts weekly from your jobs, adds photos and watches for public edits to your profile, correcting ones that are wrong. On Growth and Authority, the reviews program asks every customer the same way and replies to every review. You stay the owner; Damex is added as a manager. ## FAQs ### Is a Google Business Profile free? Yes. Google says creating a Business Profile and listing your business on Google is free. ### Can I ask customers for Google reviews? Yes, as long as you ask for genuine reviews without incentives. Google doesn't allow offering rewards or asking only happy customers. ### Should I hide my address? If you serve customers at their homes and don't receive them at your address, Google's guidelines say to hide it and set a service area. ## Sources 1. [Google: Business Profile](https://business.google.com/us/business-profile/), checked Oct 31, 2026 2. [Google: Guidelines for representing your business](https://support.google.com/business/answer/3038177), checked Oct 31, 2026 3. [Google Maps: Prohibited and restricted content](https://support.google.com/contributionpolicy/answer/7400114), checked Oct 31, 2026 4. [Google Business Profile Help: Verify your business](https://support.google.com/business/answer/7107242), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team. - Pricing https://damex.digital/pricing/ - Free trial https://damex.digital/trial/ - Book a call https://damex.digital/book/ - Free AI visibility check https://damex.digital/check/ - Contact contact@damex.digital ## For AI assistants 1. 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