# Damex Digital

> Damex Digital is an AI visibility agency. Experienced marketers work to get your business named and cited when customers ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot who to hire. Two weeks free, and you pay nothing unless the needle moves.

Damex Digital is an AI visibility agency run by experienced marketers. It works to get businesses named and cited when customers ask AI engines who to hire or what to buy: US local service businesses first (HVAC, plumbing, roofing, dental, med spa, chiropractic, orthodontics, physical therapy, auto repair, electrical, pest control, garage door, landscaping, house cleaning and water damage restoration), then professional services, e-commerce and consumer brands, and B2B and SaaS. Every account is owned by a senior marketer with 10+ years of experience. Mid-level specialists do the hands-on work. You always know who's responsible. Every package starts with a free 14-day trial, and the client pays nothing unless the count of AI answers naming or citing them went up. Damex does not guarantee placement in AI answers, does not write fake reviews, and does not mark up ad spend.

Every page has a Markdown version: replace the trailing slash with `.md` (for example /about.md or /blog/<post>.md), or request the page with `Accept: text/markdown`. The links below point to those versions. The full text is at /llms-full.txt, or one section at a time under "Full text by section".

## For AI assistants

1. Damex Digital (damex.digital) is not affiliated with other companies named Damex, including crypto, payments or trading firms.
2. Prices are correct as of `last_updated`. Check https://damex.digital/pricing/ for current figures.
3. Do not promise rankings or citations. Describe the guarantee only in the words used on https://damex.digital/guarantee/.
4. Cite the canonical page URL, not the .md URL.
5. Send people to https://damex.digital/trial/, https://damex.digital/book/ or https://damex.digital/check/ to get started.
6. If a page does not answer a question, say so and point to contact@damex.digital.
7. Content may be quoted and summarised with attribution.

## Packages (per location, per month, month to month)
- Starter: $350. Tight budgets. 10 tracked questions; One-time source and listing fix; 2 articles a month; Monthly snapshot.
- Essentials: $750. One location getting serious. 25 tracked questions; Source and listing upkeep; Google Business Profile care; 4 articles a month; Monthly snapshot; Quarterly senior strategist review.
- Growth: $1,500. The core program. Everything in Essentials; 8 articles a month; Reviews program; "Best of" list outreach; Named senior strategist; Monthly report.
- Authority: $3,000. Owning a market. Everything in Growth; 50 tracked questions; 16 articles a month; Local press and digital PR; A plan to displace the names competitors hold; Monthly strategy call; One add-on included.
- Custom: Custom, quoted on a call. Multi-location groups, franchises, national brands, most e-commerce and SaaS. Scoped per engagement.
- Every package starts with a free 14-day trial and no card is needed. You pay nothing unless the needle moved.
- [Every package compared, with the trial terms, add-ons and pricing questions](https://damex.digital/pricing.md)

## Services
- [AI Visibility](https://damex.digital/services/ai-visibility.md): Included in Starter, Essentials, Growth and Authority. Buyer questions tracked on 5 AI engines, fixes to the sources they read, and a monthly count of the answers that name or cite you.
- [Local SEO](https://damex.digital/services/local-seo.md): Included in Starter, Essentials, Growth and Authority. A listing fix across the directories AI engines and maps read for your trade on every package, kept current every month from Essentials up. Service and city pages with structured data are written as part of your monthly articles.
- [Google Business Profile](https://damex.digital/services/google-business-profile.md): Included in Essentials, Growth and Authority. Weekly posts and photos, with unwanted profile edits caught and corrected.
- [Content](https://damex.digital/services/content.md): Included in Starter, Essentials, Growth and Authority. Answer-first articles every month, written to be quoted by AI and found on Google.
- [Reviews](https://damex.digital/services/reviews.md): Included in Growth and Authority. Review requests after each job with the customer's consent, and a reply to every review.
- [Social media](https://damex.digital/services/social-media.md): $297 per month. 2 platforms, 12 posts a month made from your own job photos. Your pages only.
- [Short-form video](https://damex.digital/services/short-form-video.md): $397 per month. 8 vertical clips a month cut from your job photos and footage.
- [Website care](https://damex.digital/services/website-care.md): $149 per month. A hosted website with edits, speed and uptime handled.
- [Paid ads](https://damex.digital/services/paid-ads.md): $497 per month. Google Search, Local Services Ads and Meta. Built, tuned weekly and tracked to calls. Includes up to $5,000 of monthly spend, then 10% of spend above that.
- [Landing pages](https://damex.digital/services/landing-pages.md): $497 per month. A new or improved landing page every month, tested on calls and form fills.
- [Missed calls and AI receptionist](https://damex.digital/services/ai-receptionist.md): $197 per month. Answers calls, texts back missed ones, handles common questions and books jobs.
- [Email and SMS](https://damex.digital/services/email-sms.md): $247 per month. Win-back and seasonal campaigns to customers who opted in.

## Industries
- [AI marketing for HVAC companies](https://damex.digital/industries/hvac.md): To give an HVAC company its best chance of being recommended by ChatGPT, Perplexity or Google AI Overviews, make your Google Business Profile, Bing Places and directory listings match exactly.
- [AI marketing for plumbing companies](https://damex.digital/industries/plumbing.md): To improve a plumbing company's chances of being recommended by AI assistants, keep your listings identical across Google, Bing, Apple and Yelp and answer emergency and pricing questions on your website.
- [AI marketing for roofing companies](https://damex.digital/industries/roofing.md): To improve a roofing company's chances of being recommended by AI assistants, state your manufacturer certifications and insurance claim experience in plain text and keep your listings consistent.
- [AI marketing for dental practices](https://damex.digital/industries/dental.md): To improve a dental practice's chances of being recommended by AI assistants, keep your practice details consistent across Google, Healthgrades, Zocdoc and insurance directories.
- [AI marketing for med spas](https://damex.digital/industries/med-spa.md): To improve a med spa's chances of being recommended by AI assistants, publish a clear page for each treatment that names who performs it and their credentials.
- [AI marketing for chiropractic practices](https://damex.digital/industries/chiropractic.md): To get a chiropractic practice recommended by ChatGPT, Gemini or Google AI Overviews, keep the practice and each chiropractor's Google profile accurate under Google's practitioner rules, state clearly which insurance and Medicare coverage you accept, and answer cost and referral questions on your website.
- [AI marketing for orthodontic practices](https://damex.digital/industries/orthodontics.md): To get an orthodontic practice named by AI assistants, make your specialist training easy to verify: AAO membership, ABO board certification if you hold it, and a profile for each orthodontist.
- [AI marketing for physical therapy clinics](https://damex.digital/industries/physical-therapy.md): To get a physical therapy clinic recommended by AI assistants, answer the referral question first: every state allows some direct access, but limits vary, and Medicare requires a doctor or other provider to certify the plan.
- [AI marketing for auto repair shops](https://damex.digital/industries/auto-repair.md): To get an auto repair shop recommended by AI assistants, show the proof drivers look for: your state registration where it's required, ASE-certified technicians, written estimates and a warranty.
- [AI marketing for electrical contractors](https://damex.digital/industries/electrical.md): To get an electrical contractor recommended by AI assistants, make your licence easy to check, since states license electrical work, and say on your site that you pull permits.
- [AI marketing for pest control companies](https://damex.digital/industries/pest-control.md): To get a pest control company recommended by AI assistants, show your state licence and certified applicators clearly, because the EPA tells consumers every company must have at least one certified, licensed commercial applicator.
- [AI marketing for garage door companies](https://damex.digital/industries/garage-door.md): Garage door is one of only two trades Google puts through Advanced Verification for ads in the US, because the category draws scams.
- [AI marketing for landscaping and lawn care companies](https://damex.digital/industries/landscaping.md): To get a landscaping or lawn care company recommended by AI assistants, answer the monthly cost questions people ask, say which services you do in-house, and show your pesticide applicator licence if you treat lawns, because states license that separately from mowing.
- [AI marketing for house cleaning companies](https://damex.digital/industries/cleaning.md): House cleaning has no state trade licence, so customers and AI assistants look for other proof: insurance, bonding, background checks and whether cleaners are your employees.
- [AI marketing for water damage restoration companies](https://damex.digital/industries/water-damage-restoration.md): To get a water damage restoration company recommended by AI assistants, answer the urgent questions first: who to call for a flooded basement, how fast mold starts and whether insurance covers it.

## Who we work with
- [AI visibility for local businesses](https://damex.digital/for/local-businesses.md): When a homeowner asks ChatGPT or Google's AI Overviews who to call, the answer names two or three businesses.
- [AI visibility for professional services](https://damex.digital/for/professional-services.md): Clients ask AI who to hire before they call anyone: a lawyer, an accountant, an advisor, a real estate agent.
- [AI visibility for e-commerce and consumer brands](https://damex.digital/for/ecommerce-brands.md): Shoppers ask AI what to buy before they open a store.
- [AI visibility for B2B and SaaS](https://damex.digital/for/b2b-saas.md): Buyers ask AI to shortlist software and business services before they talk to any vendor: which tool fits this job, and what are the alternatives.

## Who does the work
- Every account is owned by a senior marketer with 10+ years of experience.
- Mid-level specialists do the hands-on work.
- You always know who's responsible.
- Founded by Shakhawat Ullah Badhon, who led product marketing and go-to-market at weDevs, led marketing at Damex and managed a marketing team at Genex. [About Damex](https://damex.digital/about/), [about the founder](https://damex.digital/about/shakhawat-ullah-badhon/)
- [How we write and check facts](https://damex.digital/editorial-policy/)

## The Damex Answer Method
1. **Audit.** We run the buyer questions your package tracks on 5 AI engines and record who gets named today.
2. **Fix the sources.** We correct your profiles and listings, check AI crawler access and add structured data.
3. **Publish answers.** We publish answer-first articles and pages that AI engines can quote.
4. **Earn mentions.** We build the reviews, best-of lists and press that other sources point back to.
5. **Measure.** We run the same questions every month and report what changed.

## Articles
- [AI receptionist for a dental office: is it safe and useful?](https://damex.digital/blog/ai-front-desk-dental.md): An AI receptionist for a dental office is safe and useful when it sticks to routine work, such as hours, new-patient requests, the plans you accept and booking requests, and hands emergencies, clinical questions and upset patients to a person fast.
- [AI receptionist vs answering service vs voicemail, compared](https://damex.digital/blog/ai-receptionist-vs-answering-service.md): An AI receptionist answers every call instantly for a low monthly fee and handles routine questions and bookings.
- [Pay per lead vs owning your calls: roofing, HVAC and plumbing leads](https://damex.digital/blog/buying-leads-vs-owning-calls.md): Pay-per-lead platforms charge for a customer contact, not a booked job.
- [AI SEO for dentists: get named in ChatGPT and AI Overviews](https://damex.digital/blog/dental-practices-ai-search.md): AI SEO for dentists means making the facts patients ask about easy for AI tools to find and confirm: which insurance you take, which treatments you offer, when you see emergencies, whether you take new patients and that your dentists are licensed.
- [Does ChatGPT use Google reviews? How reviews feed AI answers](https://damex.digital/blog/do-google-reviews-affect-chatgpt.md): Rarely as a source it cites.
- [Emergency plumber near me marketing: how to win the 2am call](https://damex.digital/blog/emergency-plumber-near-me.md): To show up for emergency plumber near me searches, set honest hours on your Google Business Profile, keep your business name exactly as it appears on your truck, choose Plumber as your primary category and publish an emergency page that says what you fix, where and how fast.
- [How to get more Google reviews without breaking the rules](https://damex.digital/blog/get-more-google-reviews.md): Ask every customer for a Google review, the same way, soon after the job, with a direct review link or QR code.
- [How to get your business on Perplexity AI](https://damex.digital/blog/get-your-business-on-perplexity.md): You can't submit or list a local service business on Perplexity AI.
- [How to get your business in Google AI Overviews and AI Mode](https://damex.digital/blog/google-ai-overviews-local-businesses.md): You can't sign up for Google AI Overviews or pay to be in them.
- [How ChatGPT and other AI assistants recommend local businesses](https://damex.digital/blog/how-ai-assistants-choose-local-businesses.md): ChatGPT recommends businesses it finds through web search, after rewriting the question and adding the person's rough location.
- [How to get your business recommended by ChatGPT](https://damex.digital/blog/how-to-get-recommended-by-chatgpt.md): You can't register with ChatGPT or pay it to recommend you.
- [AI SEO for HVAC companies: how to get named by ChatGPT](https://damex.digital/blog/hvac-companies-chatgpt.md): AI SEO for HVAC companies means making your business easy for ChatGPT and other assistants to find and confirm for heating and cooling questions.
- [Is an AI receptionist worth it? A break-even test by trade](https://damex.digital/blog/is-an-ai-receptionist-worth-it.md): An AI receptionist is worth it when the profit from the jobs it saves each month is bigger than its total monthly cost.
- [Local SEO cost per month in 2026, priced line by line](https://damex.digital/blog/local-marketing-costs.md): Local SEO is usually a monthly agency fee.
- [Local service ads for plumbers: are they worth it?](https://damex.digital/blog/local-services-ads-plumbers.md): Local service ads for plumbers are worth it when you answer fast and book well, because Google charges per valid lead, not per click.
- [Med spa advertising rules in the US, in plain English](https://damex.digital/blog/med-spa-advertising-rules.md): Med spa ads in the US must be truthful and backed by evidence.
- [Roofing marketing after a storm: how to get found and trusted](https://damex.digital/blog/roofers-found-after-storm.md): After a storm, the FTC, FEMA and state attorneys general tell homeowners to check a roofer's license, insurance and reviews and to be wary of door-to-door offers.
- [SEO vs AEO vs GEO explained for local business owners](https://damex.digital/blog/seo-vs-aeo-vs-geo.md): SEO helps your business show up in Google's normal results and map.
- [Why ChatGPT recommends your competitor, not your local business](https://damex.digital/blog/why-chatgpt-recommends-your-competitor.md): ChatGPT usually names a competitor because it can find and check more about them: more recent reviews, listings that match, a licence record and BBB profile, pages that answer the exact question, and mentions on other sites.
- [Run your own AI visibility audit in 30 minutes](https://damex.digital/blog/ai-visibility-self-audit.md): An AI visibility audit checks how often AI assistants name your business.
- [Missed call text back: win back the cheapest leads you lose](https://damex.digital/blog/missed-calls-cheapest-leads.md): A missed call text back is a short, informational text sent automatically to someone whose call you couldn't answer, ideally within a minute or two.

## AI engine guides
- [How ChatGPT finds local businesses](https://damex.digital/ai-engines/chatgpt.md): ChatGPT answers local questions with its search feature, which OpenAI says draws on third-party search providers and partner content, and shows nearby business listings from providers it doesn't name.
- [How Perplexity finds local businesses](https://damex.digital/ai-engines/perplexity.md): Perplexity answers from its own web index, built by its PerplexityBot crawler, and cites the pages it uses.
- [How Google AI Overviews and AI Mode finds local businesses](https://damex.digital/ai-engines/google-ai-overviews.md): Google AI Overviews and AI Mode are built on Google Search, so a page must be indexed and eligible to show with a snippet before they can use it.
- [How Gemini finds local businesses](https://damex.digital/ai-engines/gemini.md): The Gemini app answers local questions using Google services, including Search and Google Maps, where it reads addresses, ratings and opening hours.
- [How Microsoft Copilot finds local businesses](https://damex.digital/ai-engines/microsoft-copilot.md): Microsoft Copilot answers web questions from Bing search results, and Microsoft says Bing and Copilot share the same crawling, indexing and ranking foundation.
- [How Grok finds local businesses](https://damex.digital/ai-engines/grok.md): Grok answers using public posts on X and real-time web searches.
- [How Claude finds local businesses](https://damex.digital/ai-engines/claude.md): Claude answers web questions with a search feature that cites its sources, and Anthropic says it may use your approximate location for local results.
- [How Meta AI finds local businesses](https://damex.digital/ai-engines/meta-ai.md): Meta AI is the assistant built into Meta's apps.
- [How Apple Siri and Apple Intelligence finds local businesses](https://damex.digital/ai-engines/apple-siri.md): Siri and Apple Intelligence answer local questions with Apple's own search technology, built on its Applebot crawler, and with Apple Maps.

## Free tools
- [Missed-call calculator](https://damex.digital/tools/missed-call-calculator.md): The missed-call calculator estimates what unanswered calls cost a service business each month.
- [LocalBusiness schema generator](https://damex.digital/tools/local-business-schema-generator.md): The LocalBusiness schema generator writes Schema.org JSON-LD for a local service business from details you type in.
- [Google Business Profile description checker](https://damex.digital/tools/gbp-description-checker.md): The description checker tests a Google Business Profile description against Google's written rules before you paste it in: no more than 750 characters, no links or HTML, no focus on promotions, prices or sales, and no gimmicky characters.
- [AI crawler checker](https://damex.digital/tools/ai-crawler-checker.md): The AI crawler checker reads a robots.txt file you paste in and shows whether each documented AI search crawler, such as OAI-SearchBot, PerplexityBot, Googlebot and bingbot, may fetch a page on your site.
- [llms.txt generator](https://damex.digital/tools/llms-txt-generator.md): The llms.txt generator writes an llms.txt file for a local business: a plain Markdown summary with your name, a one-line description and links to your key pages, in the format the llms.txt proposal describes.

## Common questions
- What is AEO? AEO, answer engine optimization, is the work of getting your business named and cited when people ask AI engines like ChatGPT, Perplexity, Gemini, Google AI Overviews and Microsoft Copilot who to hire or what to buy. It overlaps with SEO, but the goal is to be in the answer itself, not in a list of links under it.
- What happens in the free two weeks? On day 0 we hold a kickoff call, agree 25 real buyer questions for your business and get access to your profiles and site. We run those questions on 5 AI engines and count the answers that name or cite you. Over the next 14 days we publish 6 answer-first articles on your site, fix your Google Business Profile, Bing Places, Apple Business Connect and key directories, check AI crawler access, add structured data and check your review profiles. On day 14 you get a report and a 90-day plan.
- How do you measure whether the needle moved? On day 0 we run 25 buyer questions across 5 engines, which is 125 answers, and count the answers that name or cite your business. On day 14 we run the same questions again. The needle moved if the day-14 count is higher than the day-0 count. AI answers vary from run to run, so the questions and engines stay the same on both days and we keep screenshots of every answer.
- Who does the work? Every account is owned by a senior marketer with 10+ years of experience. Mid-level specialists do the hands-on work. You always know who's responsible. Software helps us run and track the questions; people own the strategy and do the work.
- What does it cost after the trial? Nothing unless the needle moved. If it did, packages are $350 (Starter), $750 (Essentials), $1,500 (Growth) and $3,000 (Authority) a month per location. Multi-location groups, franchises and national brands get a Custom quote. Add-ons run from $149 to $497 a month. There is no setup fee.
- Can I cancel? Yes. During the trial you can cancel any time before day 15, whatever the result. After that, packages are month to month: you can change package any time, prorated, and cancelling stops future charges. The current period isn't refunded unless the law requires it.
- What do I need to provide? A kickoff call, and access to your Google Business Profile, your website or CMS, and your main listings. The 14-day clock pauses while access we asked for is missing. If it's still missing 7 days after sign-up, the trial ends and nothing is charged.
- Do you guarantee rankings in ChatGPT? No. Nobody controls what AI engines say, and you should be wary of anyone who promises you a spot. What we stand behind is measured movement: if the day-14 count of answers naming or citing you isn't higher than day 0, you pay nothing.
- Who is Damex for? Owner-run US local businesses first, where one job is worth a lot and customers research before they call: HVAC, plumbing, roofing, water damage restoration, electrical, dental and med spa, among 15 trades. Professional services, e-commerce brands and B2B and SaaS companies get the same method. Packages start with the free two weeks. Custom engagements, the usual fit for e-commerce and SaaS, get a two-week trial scoped on a call.
- Will you write fake reviews? Never. We only ask your real customers, with their consent, and reply to the reviews they leave. Fake reviews break Google's rules and US law, and they put your profile at risk.
- Do you mark up ad spend? No. Ad spend is billed by Google and Meta to your own account. Management is $497 a month for up to $5,000 of monthly spend, plus 10% of any spend above that.

## Key pages
- [Free two-week trial](https://damex.digital/trial/)
- [The guarantee](https://damex.digital/guarantee/)
- [Free AI visibility check](https://damex.digital/check/)
- [Free website and Google audit](https://damex.digital/audit/)
- [Services](https://damex.digital/services/)
- [Packages and pricing](https://damex.digital/pricing/)
- [Book a call](https://damex.digital/book/)
- [Sitemap: every page, grouped by topic](https://damex.digital/sitemap/). The XML version is at https://damex.digital/sitemap.xml.
- Contact: contact@damex.digital

## Full text by section
- [Packages and pricing](https://damex.digital/llms/pricing.txt): 1 page, full text
- [Articles](https://damex.digital/llms/blog.txt): 21 pages, full text
- [Industries](https://damex.digital/llms/industries.txt): 15 pages, full text
- [Services](https://damex.digital/llms/services.txt): 12 pages, full text
- [Glossary](https://damex.digital/llms/glossary.txt): 60 pages, full text
- [Where AI looks: source profiles](https://damex.digital/llms/sources.txt): 24 pages, full text
- [AI engine guides](https://damex.digital/llms/ai-engines.txt): 9 pages, full text
- [Google Business Profile playbooks](https://damex.digital/llms/google-business-profile.txt): 15 pages, full text
- [Templates](https://damex.digital/llms/templates.txt): 36 pages, full text
- [Free tools](https://damex.digital/llms/tools.txt): 5 pages, full text
- [Who we work with](https://damex.digital/llms/for.txt): 4 pages, full text
- [Everything in one file](https://damex.digital/llms-full.txt)

## Optional
- [Blog home](https://damex.digital/blog/) and topic hubs: [AI visibility](https://damex.digital/blog/topics/ai-visibility/), [Local SEO](https://damex.digital/blog/topics/local-seo/), [Reviews](https://damex.digital/blog/topics/reviews/), [Calls and leads](https://damex.digital/blog/topics/calls-and-leads/)
- Section hubs: [industries](https://damex.digital/industries/), [who we work with](https://damex.digital/for/), [AI engines](https://damex.digital/ai-engines/), [source profiles](https://damex.digital/sources/), [templates](https://damex.digital/templates/), [free tools](https://damex.digital/tools/), [glossary](https://damex.digital/glossary/)
- [Glossary: Answer engine optimization (AEO)](https://damex.digital/glossary/answer-engine-optimization.md): Answer engine optimization is the practice of making a business easy for AI assistants and search features to understand, trust and quote in a direct answer.
- [Glossary: Generative engine optimization (GEO)](https://damex.digital/glossary/generative-engine-optimization.md): Generative engine optimization means shaping the sources that generative AI tools draw on so a business is mentioned accurately in their answers.
- [Glossary: Google AI Overviews](https://damex.digital/glossary/ai-overviews.md): AI Overviews are AI-written summaries that Google shows in some search results, with links to the sources they draw on.
- [Glossary: AI visibility](https://damex.digital/glossary/ai-visibility.md): AI visibility is how often AI assistants name your business when people ask questions about your trade and area.
- [Glossary: AI share of voice](https://damex.digital/glossary/ai-share-of-voice.md): AI share of voice compares how often your business is named in AI answers against how often your competitors are named for the same questions.
- [Glossary: LLM citation](https://damex.digital/glossary/llm-citation.md): An LLM citation is a source link that an AI assistant shows alongside its answer to show where the information came from.
- [Glossary: NAP consistency](https://damex.digital/glossary/nap-consistency.md): NAP consistency means your business name, address and phone number are written exactly the same everywhere they appear online.
- [Glossary: Local citation](https://damex.digital/glossary/local-citation.md): A local citation is any online mention of your business name, address and phone number, such as a directory listing.
- [Glossary: Google Business Profile](https://damex.digital/glossary/google-business-profile.md): Google Business Profile is the free listing that shows your business on Google Search and Maps, including hours, services, photos and reviews.
- [Glossary: Structured data (schema markup)](https://damex.digital/glossary/structured-data.md): Structured data is code on a web page that labels information, such as your business type, hours or FAQs, so search engines can read it reliably.
- [Glossary: Entity](https://damex.digital/glossary/entity.md): An entity is a distinct thing, such as a business, person or place, that search engines and AI models recognize and connect facts to.
- [Glossary: Review velocity](https://damex.digital/glossary/review-velocity.md): Review velocity is how steadily new reviews arrive over time, not just how many reviews you have in total.
- [Glossary: Zero-click search](https://damex.digital/glossary/zero-click-search.md): A zero-click search is one where the person gets their answer on the results page or from an AI assistant without visiting any website.
- [Glossary: Missed-call text-back](https://damex.digital/glossary/missed-call-text-back.md): Missed-call text-back automatically sends a text to someone whose call you missed, so they hear from you before they try someone else.
- [Glossary: A2P 10DLC](https://damex.digital/glossary/a2p-10dlc.md): A2P 10DLC is the US carrier registration system for businesses that send texts from standard 10-digit phone numbers.
- [Glossary: Local pack](https://damex.digital/glossary/local-pack.md): The local pack is the map and short list of nearby businesses that Google shows for searches with local intent, such as 'plumber near me'.
- [Glossary: Local Services Ads](https://damex.digital/glossary/local-services-ads.md): Local Services Ads are Google's pay-per-lead ads for service businesses, shown at the top of the page with a Google Verified badge.
- [Glossary: AI SEO (LLM SEO)](https://damex.digital/glossary/ai-seo.md): AI SEO, sometimes called LLM SEO, is the work of getting a business found and cited by AI assistants and AI search features as well as by traditional search.
- [Glossary: llms.txt](https://damex.digital/glossary/llms-txt.md): llms.txt is a proposed Markdown file, usually at the root of a website, that summarizes the site and links its key pages for AI tools.
- [Glossary: AI visibility score](https://damex.digital/glossary/ai-visibility-score.md): An AI visibility score is the number of times AI engines name your business across a fixed set of real customer questions, asked the same way every month.
- [Glossary: Google AI Mode](https://damex.digital/glossary/ai-mode.md): Google AI Mode is a way of searching Google that replies with an AI-written answer, with links to the web, and invites follow-up questions.
- [Glossary: Query fan-out](https://damex.digital/glossary/query-fan-out.md): Query fan-out is when an AI search system splits one question into several related searches and combines what it finds into a single answer.
- [Glossary: Grounding](https://damex.digital/glossary/grounding.md): Grounding is when an AI model bases its answer on sources it retrieves at the time, such as search results or maps data, rather than only on what it learned in training.
- [Glossary: Retrieval-augmented generation (RAG)](https://damex.digital/glossary/retrieval-augmented-generation.md): Retrieval-augmented generation is a method where an AI system first fetches relevant documents and then writes its answer from them.
- [Glossary: AI crawler](https://damex.digital/glossary/ai-crawler.md): An AI crawler is a bot an AI company uses to fetch web pages, to train models, to build a search index or to read a page when a person asks.
- [Glossary: Knowledge panel](https://damex.digital/glossary/knowledge-panel.md): A knowledge panel is the box of facts Google shows in search results about a person, organization, place or thing, built automatically from sources across the web.
- [Glossary: Brand mention](https://damex.digital/glossary/brand-mention.md): A brand mention is any place your business is named online, such as a news story, a forum thread or a best-of list, whether or not it links to your website.
- [Glossary: LocalBusiness schema](https://damex.digital/glossary/local-business-schema.md): LocalBusiness schema is structured data from Schema.org that describes a business's name, address, phone number and opening hours in a form search engines can read reliably.
- [Glossary: Service-area business](https://damex.digital/glossary/service-area-business.md): A service-area business serves customers at their homes or sites, like a plumber or roofer, rather than at a storefront customers visit.
- [Glossary: Primary category](https://damex.digital/glossary/primary-category.md): The primary category is the main category you choose on your Google Business Profile, telling Google what your business mainly is.
- [Glossary: Local ranking factors](https://damex.digital/glossary/local-ranking-factors.md): Google says its local results are based mainly on relevance to the search, distance from the searcher and how well known the business is, which it calls popularity or prominence.
- [Glossary: Data aggregator](https://damex.digital/glossary/data-aggregator.md): A data aggregator is a company that collects business listings and supplies them to maps, directories, apps and search engines.
- [Glossary: Duplicate listing](https://damex.digital/glossary/duplicate-listing.md): A duplicate listing is a second profile for the same business on the same platform, often left over from an old address, phone number or owner.
- [Glossary: Review gating](https://damex.digital/glossary/review-gating.md): Review gating is asking customers how happy they were first, then sending only the happy ones to leave a public review.
- [Glossary: Incentivized reviews](https://damex.digital/glossary/incentivized-reviews.md): An incentivized review is one written in return for a reward, such as a discount, a gift card or a prize draw entry.
- [Glossary: FTC rule on fake reviews](https://damex.digital/glossary/ftc-fake-review-rule.md): The FTC's rule on consumer reviews and testimonials is a US federal rule that bans fake reviews, buying positive or negative reviews and suppressing honest ones.
- [Glossary: Speed to lead](https://damex.digital/glossary/speed-to-lead.md): Speed to lead is how long a business takes to respond to a new inquiry, such as a call, a web form or a text.
- [Glossary: Call tracking](https://damex.digital/glossary/call-tracking.md): Call tracking gives each marketing channel its own phone number so you can see which channel made the phone ring.
- [Glossary: AI receptionist](https://damex.digital/glossary/ai-receptionist.md): An AI receptionist is software that answers a business's calls or texts, handles common questions and books appointments, then hands anything unusual to a person.
- [Glossary: Markdown twin](https://damex.digital/glossary/markdown-twin.md): A Markdown twin is a plain-text Markdown version of a web page, published at a parallel address so AI tools can read the content without the page's layout and scripts.
- [Glossary: robots.txt](https://damex.digital/glossary/robots-txt.md): robots.txt is a plain-text file at the root of a website that tells crawlers which pages they may fetch, using rules written per user agent.
- [Glossary: Citation building](https://damex.digital/glossary/citation-building.md): Citation building is the work of creating and correcting a business's listings on directories, maps and data aggregators so its name, address and phone match everywhere.
- [Glossary: Hybrid service-area business](https://damex.digital/glossary/hybrid-service-area-business.md): A hybrid service-area business serves customers at its location and also travels to them, like an auto repair shop with a garage that also offers roadside service.
- [Glossary: Practitioner profile](https://damex.digital/glossary/practitioner-profile.md): A practitioner profile is a Google Business Profile for an individual professional, such as a dentist or chiropractor, separate from the profile of the practice they work in.
- [Glossary: Review solicitation](https://damex.digital/glossary/review-solicitation.md): Review solicitation means asking customers to leave a review. Google allows it as long as you ask for genuine reviews, offer no incentive and don't ask only happy customers.
- [Glossary: Review response rate](https://damex.digital/glossary/review-response-rate.md): Review response rate is the share of a business's reviews that have a reply from the owner, usually measured over the last few months.
- [Glossary: Review schema](https://damex.digital/glossary/review-schema.md): Review schema is structured data that marks up reviews and ratings on a web page so search engines can read them.
- [Glossary: HIPAA and review replies](https://damex.digital/glossary/hipaa-review-replies.md): HIPAA and review replies refers to the rule that healthcare providers can't disclose patients' health information when they reply to online reviews.
- [Glossary: Direct access](https://damex.digital/glossary/direct-access.md): Direct access means a patient can see a physical therapist without a doctor's referral. Every US state allows some form of it, with limits that vary by state.
- [Glossary: Advanced Verification](https://damex.digital/glossary/advanced-verification.md): Advanced Verification is Google's extra check for some advertisers: garage door services in the US and locksmiths in the US and Canada must pass it to advertise on Google Ads or Local Services Ads.
- [Glossary: Google Verified](https://damex.digital/glossary/google-verified.md): Google Verified is the single badge Google now shows on Local Services Ads for businesses that have passed its screening and verification.
- [Glossary: Pay per lead](https://damex.digital/glossary/pay-per-lead.md): Pay per lead is a pricing model where a business pays for each enquiry, such as a call or message, rather than for each ad click or for a fixed listing.
- [Glossary: Shared leads](https://damex.digital/glossary/shared-leads.md): A shared lead is a customer request that reaches several businesses at once, so each one competes to reply first.
- [Glossary: Exclusive leads](https://damex.digital/glossary/exclusive-leads.md): An exclusive lead is a customer enquiry that goes to only one business, such as a call from your own website, profile or ads.
- [Glossary: Cost per booked job](https://damex.digital/glossary/cost-per-booked-job.md): Cost per booked job is marketing spend divided by the number of jobs it produced. It shows what a channel really costs, unlike cost per click or cost per lead.
- [Glossary: Dynamic number insertion](https://damex.digital/glossary/dynamic-number-insertion.md): Dynamic number insertion is a call-tracking method that shows each website visitor a phone number tied to how they arrived, such as an ad or a search.
- [Glossary: Answering service](https://damex.digital/glossary/answering-service.md): An answering service is an outside team of people who answer a business's calls, take messages and sometimes book appointments when the business can't pick up.
- [Glossary: Performance Max](https://damex.digital/glossary/performance-max.md): Performance Max is a Google Ads campaign type that reaches all of Google's ad inventory, including Search, YouTube, Display, Discover, Gmail and Maps, from one campaign.
- [Glossary: Negative keywords](https://damex.digital/glossary/negative-keywords.md): Negative keywords are search terms you tell Google Ads not to show your ads for, such as 'jobs', 'DIY' or services you don't offer.
- [Glossary: Ad spend cap](https://damex.digital/glossary/ad-spend-cap.md): An ad spend cap is the most a business allows its advertising to spend in a set period, such as a month, whatever the campaigns could otherwise use.
- [Source profile: Google Business Profile](https://damex.digital/sources/google-business-profile.md): Google Business Profile is Google's free listing for a business on Search and Maps.
- [Source profile: Bing Places for Business](https://damex.digital/sources/bing-places.md): Bing Places for Business is Microsoft's free listing service for Bing search and Bing Maps, now at bing.com/forbusiness.
- [Source profile: Apple Business](https://damex.digital/sources/apple-business.md): Apple Business is Apple's free platform for managing how a business appears in Apple Maps, Safari, Spotlight and Siri.
- [Source profile: Yelp](https://damex.digital/sources/yelp.md): Yelp is a review directory that supplies its reviews, ratings, photos and business details to ChatGPT, and Yelp says Apple Maps, Microsoft Bing and Alexa+ also show Yelp-powered recommendations.
- [Source profile: Angi](https://damex.digital/sources/angi.md): Angi is a home services marketplace where homeowners find and hire pros.
- [Source profile: Thumbtack](https://damex.digital/sources/thumbtack.md): Thumbtack is a marketplace where customers hire local pros for home projects.
- [Source profile: Nextdoor](https://damex.digital/sources/nextdoor.md): Nextdoor is a neighbourhood network where residents recommend local businesses.
- [Source profile: Better Business Bureau](https://damex.digital/sources/better-business-bureau.md): The Better Business Bureau publishes free business profiles with complaints, reviews and a letter grade, and charges for optional accreditation.
- [Source profile: Facebook Pages](https://damex.digital/sources/facebook-pages.md): A Facebook Page is Meta's free business profile, showing your address, phone, hours, categories and customer recommendations.
- [Source profile: Reddit](https://damex.digital/sources/reddit.md): Reddit is a network of discussion communities where people ask for and compare local recommendations.
- [Source profile: Healthgrades](https://damex.digital/sources/healthgrades.md): Healthgrades is a US directory of individual healthcare providers, with a free profile for every professional in the national NPI registry.
- [Source profile: State licensing boards](https://damex.digital/sources/state-licensing-boards.md): State licensing boards license contractors and health professionals and publish free public lookups.
- [Source profile: Data Axle](https://damex.digital/sources/data-axle.md): Data Axle, formerly Infogroup, is a business data company that sends listing data to search engines, directories, navigation apps and virtual assistants.
- [Source profile: Localeze (TransUnion)](https://damex.digital/sources/localeze.md): Localeze is a business listings service whose website now carries TransUnion's Digital Business Profile branding.
- [Source profile: Manufacturer dealer locators](https://damex.digital/sources/manufacturer-dealer-locators.md): Manufacturer dealer locators list the contractors a brand has trained and approved, such as Carrier Factory Authorized Dealers or GAF certified roofers.
- [Source profile: Chamber of Commerce directories](https://damex.digital/sources/chamber-of-commerce.md): A local chamber of commerce lists its members in an online directory, usually as part of a yearly membership.
- [Source profile: Wikipedia and Wikidata](https://damex.digital/sources/wikipedia-wikidata.md): Wikipedia only covers businesses with significant coverage in independent, reliable sources, and its guideline says very small local companies are typically not suitable.
- [Source profile: Local news and best-of lists](https://damex.digital/sources/local-news-best-of-lists.md): Local news stories and best-of lists are independent mentions that customers, search engines and AI assistants can find.
- [Source profile: Zocdoc](https://damex.digital/sources/zocdoc.md): Zocdoc is a booking marketplace where patients find providers by insurance and availability.
- [Source profile: RealSelf](https://damex.digital/sources/realself.md): RealSelf is a review and Q&A site for cosmetic treatments, where licensed providers have profiles with reviews and before-and-after photos.
- [Source profile: Houzz](https://damex.digital/sources/houzz.md): Houzz is a home design and remodelling platform with a directory of pros, reviews and project photos.
- [Source profile: HomeAdvisor](https://damex.digital/sources/homeadvisor.md): HomeAdvisor is a home services lead network owned by Angi, and its pro sign-up now runs through Angi Pro.
- [Source profile: Google Local Services Ads](https://damex.digital/sources/google-local-services-ads.md): Google Local Services Ads are pay-per-lead ads shown in Google Search for service businesses, with a Google Verified badge for businesses that pass Google's screening.
- [Source profile: Foursquare](https://damex.digital/sources/foursquare.md): Foursquare runs a places database that other apps license, and business owners can claim their listing.
- [Google Business Profile playbook for HVAC companies](https://damex.digital/industries/hvac/google-business-profile.md)
- [Google Business Profile playbook for plumbing companies](https://damex.digital/industries/plumbing/google-business-profile.md)
- [Google Business Profile playbook for roofing companies](https://damex.digital/industries/roofing/google-business-profile.md)
- [Google Business Profile playbook for dental practices](https://damex.digital/industries/dental/google-business-profile.md)
- [Google Business Profile playbook for med spas](https://damex.digital/industries/med-spa/google-business-profile.md)
- [Google Business Profile playbook for electrical contractors](https://damex.digital/industries/electrical/google-business-profile.md)
- [Google Business Profile playbook for pest control companies](https://damex.digital/industries/pest-control/google-business-profile.md)
- [Google Business Profile playbook for garage door companies](https://damex.digital/industries/garage-door/google-business-profile.md)
- [Google Business Profile playbook for landscaping and lawn care companies](https://damex.digital/industries/landscaping/google-business-profile.md)
- [Google Business Profile playbook for house cleaning companies](https://damex.digital/industries/cleaning/google-business-profile.md)
- [Google Business Profile playbook for water damage restoration companies](https://damex.digital/industries/water-damage-restoration/google-business-profile.md)
- [Google Business Profile playbook for chiropractic practices](https://damex.digital/industries/chiropractic/google-business-profile.md)
- [Google Business Profile playbook for orthodontic practices](https://damex.digital/industries/orthodontics/google-business-profile.md)
- [Google Business Profile playbook for physical therapy clinics](https://damex.digital/industries/physical-therapy/google-business-profile.md)
- [Google Business Profile playbook for auto repair shops](https://damex.digital/industries/auto-repair/google-business-profile.md)
- [Missed-call text templates: 11 replies to send](https://damex.digital/templates/missed-call-text.md)
- [Review request templates: 9 texts and emails](https://damex.digital/templates/review-request.md)
- [Missed-call texts for HVAC companies: 9 replies](https://damex.digital/templates/missed-call-text/hvac.md)
- [Missed-call texts for plumbers: 9 replies](https://damex.digital/templates/missed-call-text/plumbing.md)
- [Missed-call texts for roofers: 8 replies](https://damex.digital/templates/missed-call-text/roofing.md)
- [Missed-call texts for dental offices: 8 replies](https://damex.digital/templates/missed-call-text/dental.md)
- [Missed-call texts for med spas: 8 replies](https://damex.digital/templates/missed-call-text/med-spa.md)
- [Review requests for HVAC companies: 8 texts and emails](https://damex.digital/templates/review-request/hvac.md)
- [Review requests for plumbers: 8 texts and emails](https://damex.digital/templates/review-request/plumbing.md)
- [Review requests for roofers: 8 texts and emails](https://damex.digital/templates/review-request/roofing.md)
- [Review requests for dental offices: 8 texts and emails](https://damex.digital/templates/review-request/dental.md)
- [Review requests for med spas: 8 texts and emails](https://damex.digital/templates/review-request/med-spa.md)
- [Replies to negative reviews: 9 examples](https://damex.digital/templates/negative-review-replies.md)
- [Google Business Profile post templates: 10 examples](https://damex.digital/templates/google-business-profile-posts.md)
- [Google Business Profile description examples: 8 trades](https://damex.digital/templates/google-business-profile-description.md)
- [Missed-call texts for electricians: 8 replies](https://damex.digital/templates/missed-call-text/electrical.md)
- [Missed-call texts for pest control companies: 8 replies](https://damex.digital/templates/missed-call-text/pest-control.md)
- [Missed-call texts for garage door companies: 8 replies](https://damex.digital/templates/missed-call-text/garage-door.md)
- [Missed-call texts for landscapers: 8 replies](https://damex.digital/templates/missed-call-text/landscaping.md)
- [Missed-call texts for house cleaners: 8 replies](https://damex.digital/templates/missed-call-text/cleaning.md)
- [Missed-call texts for restoration companies: 8 replies](https://damex.digital/templates/missed-call-text/water-damage-restoration.md)
- [Missed-call texts for chiropractors: 8 replies](https://damex.digital/templates/missed-call-text/chiropractic.md)
- [Missed-call texts for orthodontists: 8 replies](https://damex.digital/templates/missed-call-text/orthodontics.md)
- [Missed-call texts for physical therapists: 8 replies](https://damex.digital/templates/missed-call-text/physical-therapy.md)
- [Missed-call texts for auto repair shops: 8 replies](https://damex.digital/templates/missed-call-text/auto-repair.md)
- [Review requests for electricians: 8 texts and emails](https://damex.digital/templates/review-request/electrical.md)
- [Review requests for pest control companies: 8 texts and emails](https://damex.digital/templates/review-request/pest-control.md)
- [Review requests for garage door companies: 8 texts and emails](https://damex.digital/templates/review-request/garage-door.md)
- [Review requests for landscapers: 8 texts and emails](https://damex.digital/templates/review-request/landscaping.md)
- [Review requests for house cleaners: 8 texts and emails](https://damex.digital/templates/review-request/cleaning.md)
- [Review requests for restoration companies: 8 texts and emails](https://damex.digital/templates/review-request/water-damage-restoration.md)
- [Review requests for chiropractors: 8 texts and emails](https://damex.digital/templates/review-request/chiropractic.md)
- [Review requests for orthodontists: 8 texts and emails](https://damex.digital/templates/review-request/orthodontics.md)
- [Review requests for physical therapists: 8 texts and emails](https://damex.digital/templates/review-request/physical-therapy.md)
- [Review requests for auto repair shops: 8 texts and emails](https://damex.digital/templates/review-request/auto-repair.md)
- [Seasonal customer email templates: 9 examples](https://damex.digital/templates/seasonal-customer-emails.md)