--- title: "Google Business Profile for water damage restoration companies" description: "Restoration companies should choose Water damage restoration service as their primary category on Google Business Profile, then add Fire damage." canonical: https://damex.digital/industries/water-damage-restoration/google-business-profile/ last_updated: 2026-11-01 type: industries publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/industries/water-damage-restoration/google-business-profile/ # Google Business Profile for water damage restoration companies: categories, services and posts > Restoration companies should choose Water damage restoration service as their primary category on Google Business Profile, then add Fire damage restoration service or Carpet cleaning service only if you do that work. Watch the traps: 'Mold maker' is a manufacturing category, and there's no Mold remediation category in Google's list. Keep emergency hours exact and post real jobs, never a customer's address or loss. Published Nov 1, 2026, updated Nov 1, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Category names checked against public copies of Google's list on Nov 1, 2026. Google doesn't publish the list openly, so confirm each one in your profile's category picker. ## Primary category **Water damage restoration service.** It matches emergency searches and is in both public copies of Google's list. ## Secondary categories | Category | Use it when | Avoid it when | |---|---|---| | Fire damage restoration service | You restore homes after fires. | | | Waterproofing service | You waterproof basements or foundations. | | | Carpet cleaning service | You clean and restore carpets after water damage. | | | General contractor | You rebuild after drying out. | you refer rebuilds to others. | | Building restoration service | You restore buildings, not only dry them. | your work is water and fire. This category usually means historic or masonry restoration. | ## Services to add - **Water:** Water extraction, Structural drying, Flooded basement cleanup, Burst pipe cleanup - **Mold and sewage:** Mold inspection, Mold removal, Sewage cleanup - **Rebuild:** Drywall replacement, Flooring replacement, Insurance claim help ## Attributes - **Owner identity:** Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them. - **Small business:** Google defines a small business as one making less than $10 million a year, and franchises can't use it. ## Photos to upload first 1. Drying equipment set up in a room, with no personal items in view 2. The crew in protective gear at work 3. A moisture meter reading during drying 4. Your branded van or trailer, with no house number in view 5. The team in uniform 6. A finished rebuild after water damage 7. Your warehouse or office exterior with signage 8. Certification on display, such as IICRC ## A year of posts (examples) | Month | Topic | Example post | |---|---|---| | January | Frozen pipes | Pipe burst? Shut off the main water valve first, then call. Here's where to find it. | | February | Basements | Check your sump pump before the spring thaw. Pour in a bucket and make sure it switches on. | | March | Spring storms | Water in the basement after a storm? The EPA says to dry it within 24 to 48 hours. | | April | Mold | Musty smell after a leak? What mold needs to grow, and why fast drying matters. | | May | Real job | A flooded basement in [neighbourhood] dried in [days] this week. Moisture readings back to normal. | | June | Summer storms | Before storm season: clean gutters and check that downspouts point away from the house. | | July | Insurance | How we work with your insurer: photos, moisture readings and a job file you keep. | | August | Appliance leaks | Old washing machine hoses fail. A quick check that can prevent a flood. | | September | Preparedness | Know where your main water shut-off is before you need it. | | October | Fall prep | Before the cold: disconnect hoses and insulate exposed pipes. | | November | Holiday travel | Going away? Turn the water off at the main and leave the heat on low. | | December | Thank you | Thanks to every family who trusted us during a hard week this year. | ## What gets profiles suspended - Adding keywords, towns or taglines to your business name. Google says it can lead to suspension. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Using a P.O. box or a virtual office you don't work from as your address. ([Google's guideline](https://support.google.com/business/answer/13762416)) - A service area that stretches beyond about two hours' drive from your base. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Posting photos that show a customer's address, belongings or loss without permission. ([Google's guideline](https://support.google.com/business/answer/7400114)) - Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal. ([Google's guideline](https://support.google.com/business/answer/4569145)) ## FAQs ### Is there a Mold remediation category? Not in the public copies of Google's list we checked. List mold removal in your services instead. Avoid 'Mold maker', which is a manufacturing category. ### Should we say we're open 24/7? Only if someone really answers around the clock. Emergency callers judge you on whether that's true. ### Can we post job photos? Yes, with the customer's permission and nothing that shows their address or personal belongings. ## Sources 1. [Google: Guidelines for representing your business](https://support.google.com/business/answer/3038177), checked Oct 31, 2026 2. [Google Business Profile Help: Edit your Business Profile](https://support.google.com/business/answer/3039617), checked Oct 31, 2026 3. [Google Business Profile Help: Tips for business-specific photos](https://support.google.com/business/answer/6123536), checked Oct 31, 2026 4. [Google Business Profile Help: Create and manage posts](https://support.google.com/business/answer/7342169), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. 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