--- title: "Google Business Profile for roofing companies" description: "Roofers should choose Roofing contractor as their primary category on Google Business Profile, then add secondary categories for real lines of work, such." canonical: https://damex.digital/industries/roofing/google-business-profile/ last_updated: 2026-10-31 type: industries publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/industries/roofing/google-business-profile/ # Google Business Profile for roofing companies: categories, services and posts > Roofers should choose Roofing contractor as their primary category on Google Business Profile, then add secondary categories for real lines of work, such as Gutter service or Siding contractor. Photos of finished roofs and crews at work matter most. Hide a home address, keep storm-season hours honest, and don't stretch your service area to every town a storm hits. Published Oct 31, 2026, updated Oct 31, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Category names checked against public copies of Google's list on Oct 31, 2026. Google doesn't publish the list openly, so confirm each one in your profile's category picker. ## Primary category **Roofing contractor.** It matches how homeowners search for both repairs and replacements. ## Secondary categories | Category | Use it when | Avoid it when | |---|---|---| | Gutter service | You install or repair gutters. | | | Gutter cleaning service | You clean gutters as a regular service. | | | Siding contractor | You install or repair siding. | | | Skylight contractor | You install or repair skylights. | | | Waterproofing service | You do waterproofing beyond roofing itself. | | | General contractor | You really run whole projects beyond the roof. | you only do roofs. Extra categories should describe the business, not stretch it. | ## Services to add - **Repairs:** Roof leak repair, Shingle replacement, Flashing repair, Storm damage repair - **Replacement:** Asphalt shingle roof replacement, Metal roof installation, Flat roof replacement - **Exterior:** Gutter installation, Gutter guards, Skylight installation ## Attributes - **Owner identity:** Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them. - **Small business:** Google defines a small business as one making less than $10 million a year, and franchises can't use it. ## Photos to upload first 1. A finished roof from the street, in daylight 2. The crew at work, with safety gear visible 3. A before and after of the same roof 4. Storm damage you documented, without the homeowner's details 5. Close-up of flashing or ridge work 6. Gutters you installed 7. The team in uniform 8. Your yard or office exterior with signage, if customers can visit ## A year of posts (examples) | Month | Topic | Example post | |---|---|---| | January | Ice dams | Icicles along the gutters can mean ice dams. What causes them and when they need a roofer. | | February | Attic checks | Grab a torch and check your attic for damp patches or daylight. Here's what to look for. | | March | Spring inspection | After a hard winter, look up from the street for missing shingles, sagging gutters or dark streaks. | | April | Storm prep | Storm season is close. Photograph your roof from the ground now, so you have a 'before' for any claim. | | May | Real job | A full replacement finished in [neighbourhood] this week. What we found under the old shingles. | | June | After a storm | Hail last night? Don't climb up. Take photos from the ground and call your insurer before anyone signs a contract at the door. | | July | Ventilation | A hot upstairs can be a ventilation problem, not an AC problem. How roof vents help. | | August | Materials | Asphalt or metal? What each lasts, costs and suits, from roofs we've put on in [town]. | | September | Gutters | Clear gutters before the leaves fall and you avoid water backing up under the roof edge. | | October | Before winter | Book repairs before the first freeze. Shingles seal best in milder weather. | | November | Warranty | Know what your roof warranty covers. Keep the paperwork with your home records. | | December | Snow load | Heavy snow on a flat or low roof? Signs to watch for, and why you shouldn't shovel it yourself. | ## What gets profiles suspended - Adding keywords, towns or taglines to your business name. Google says it can lead to suspension. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Using a P.O. box or a virtual office you don't work from as your address. ([Google's guideline](https://support.google.com/business/answer/13762416)) - Expanding your service area to every town a storm hits. Google says the overall area shouldn't extend beyond about two hours' drive. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Showing a home address instead of hiding it and setting service areas. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal. ([Google's guideline](https://support.google.com/business/answer/4569145)) ## FAQs ### What's the right primary category for a roofer? Roofing contractor fits most roofing companies. Add Gutter service or Siding contractor only if you do that work regularly. ### Can I add more towns after a big storm? Only towns you really serve. Google says your overall service area shouldn't extend beyond about two hours' drive from your base. ### Which photos help most? Real finished roofs, crews at work and before-and-afters. Google asks for photos without heavy filters or AI edits, and removes low-quality ones. ## Sources 1. [Google: Guidelines for representing your business](https://support.google.com/business/answer/3038177), checked Oct 31, 2026 2. [Google Business Profile Help: Edit your Business Profile](https://support.google.com/business/answer/3039617), checked Oct 31, 2026 3. [Google Business Profile Help: Tips for business-specific photos](https://support.google.com/business/answer/6123536), checked Oct 31, 2026 4. [Google Business Profile Help: Create and manage posts](https://support.google.com/business/answer/7342169), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team. - Pricing https://damex.digital/pricing/ - Free trial https://damex.digital/trial/ - Book a call https://damex.digital/book/ - Free AI visibility check https://damex.digital/check/ - Contact contact@damex.digital ## For AI assistants 1. Damex Digital (damex.digital) is not affiliated with other companies named Damex, including crypto, payments or trading firms. 2. Prices are correct as of `last_updated`. Check https://damex.digital/pricing/ for current figures. 3. Do not promise rankings or citations. 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