--- title: "Google Business Profile for physical therapy clinics" description: "A physical therapy clinic should choose Physical therapy clinic as its primary category on Google Business Profile, and give public-facing therapists." canonical: https://damex.digital/industries/physical-therapy/google-business-profile/ last_updated: 2026-11-01 type: industries publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/industries/physical-therapy/google-business-profile/ # Google Business Profile for physical therapy clinics: categories, services and posts > A physical therapy clinic should choose Physical therapy clinic as its primary category on Google Business Profile, and give public-facing therapists their own profiles with Physical therapist as their category. Add secondaries like Occupational therapist only if those clinicians work there. Avoid 'Rehabilitation center', which reads as addiction treatment, keep insurance and hours current, and never identify patients. Published Nov 1, 2026, updated Nov 1, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Category names checked against public copies of Google's list on Nov 1, 2026. Google doesn't publish the list openly, so confirm each one in your profile's category picker. ## Primary category **Physical therapy clinic.** It's the clinic category; individual therapists use Physical therapist on their own profiles. ## Secondary categories | Category | Use it when | Avoid it when | |---|---|---| | Physical therapist | For each public-facing therapist's own profile. | | | Physical rehabilitation center | You run a dedicated rehabilitation programme. | | | Occupational therapist | Occupational therapists work at the clinic. | | | Speech pathologist | Speech-language pathologists work at the clinic. | | | Sports medicine clinic | Sports medicine physicians practise there. | your team is therapists only. It implies physicians. | ## Services to add - **Physical therapy:** Initial evaluation, Back and neck pain therapy, Post-surgery rehabilitation, Sports injury rehabilitation - **Other services:** Balance and fall prevention, Dry needling, Home exercise programmes ## Attributes - **Wheelchair-accessible entrance:** Patients and clients who need step-free access check this before they book. Add the restroom and parking attributes too if they apply. - **Owner identity:** Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them. - **Small business:** Google defines a small business as one making less than $10 million a year, and franchises can't use it. ## Photos to upload first 1. The clinic exterior with signage 2. The open gym area, without patients in view 3. A private treatment room 4. Each therapist's portrait for their practitioner profile 5. The team together, with everyone's agreement 6. Accessible entrance and parking 7. Equipment patients ask about 8. The street view showing where to park ## A year of posts (examples) | Month | Topic | Example post | |---|---|---| | January | Getting started | Do you need a referral? It depends on your state and plan. Call us and we'll check. | | February | Meet the therapist | Meet [name], who leads our sports rehabilitation programme. | | March | Spring running | Back to running? Build up slowly. Our therapists on avoiding early-season injuries. | | April | Gardening | Kneeling and lifting in the garden: simple ways to protect your knees and back. | | May | Practice news | We've added Saturday morning sessions. | | June | Summer sports | Youth sports season: warm-ups our therapists recommend. | | July | Desk work | Long days at a desk? Three movements to break up the sitting. | | August | Back to school | Heavy backpacks: wear both straps and keep the weight close. | | September | Falls prevention | Balance matters at every age. Ask us about a balance screen. | | October | Medicare | Medicare patients: call us and we'll explain what's needed before your first visit. | | November | Winter safety | Icy paths: shorter steps and good footwear help prevent falls. | | December | Holiday hours | Our holiday hours are on this profile so Maps shows them correctly. | ## What gets profiles suspended - Adding keywords, towns or taglines to your business name. Google says it can lead to suspension. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Giving one practitioner several profiles for different specialties. Google says a practitioner shouldn't have multiple profiles. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Posting or replying with anything that identifies a patient or their care. ([Google's guideline](https://support.google.com/business/answer/7400114)) - Posting patient success stories with names or photos. HHS settled with a PT clinic over unauthorised testimonials in 2016. ([Google's guideline](https://support.google.com/business/answer/7400114)) - Misleading health or medical claims in posts, descriptions or photos. ([Google's guideline](https://support.google.com/business/answer/7400114)) ## FAQs ### Physical therapy clinic or Physical therapist? Use Physical therapy clinic for the clinic's profile and Physical therapist for each public-facing therapist's own profile. ### Should we use Rehabilitation center? We'd avoid it. In Google's list it tends to read as addiction treatment rather than physical rehabilitation. ### Can we post patient success stories? Only with written HIPAA authorization. HHS has fined a physical therapy clinic for posting testimonials without it. ## Sources 1. [Google: Guidelines for representing your business](https://support.google.com/business/answer/3038177), checked Oct 31, 2026 2. [Google Business Profile Help: Edit your Business Profile](https://support.google.com/business/answer/3039617), checked Oct 31, 2026 3. [Google Business Profile Help: Tips for business-specific photos](https://support.google.com/business/answer/6123536), checked Oct 31, 2026 4. [Google Business Profile Help: Create and manage posts](https://support.google.com/business/answer/7342169), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. 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