--- title: "Google Business Profile for orthodontic practices" description: "An orthodontic practice should choose Orthodontist as its primary category on Google Business Profile, with one profile for the practice and separate." canonical: https://damex.digital/industries/orthodontics/google-business-profile/ last_updated: 2026-11-01 type: industries publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/industries/orthodontics/google-business-profile/ # Google Business Profile for orthodontic practices: categories, services and posts > An orthodontic practice should choose Orthodontist as its primary category on Google Business Profile, with one profile for the practice and separate profiles only for public-facing orthodontists. Add Dentist or Pediatric dentist only if those dentists practise there. Show accessibility and current hours, avoid promotions about treatment in posts, and never reply in a way that confirms someone is a patient. Published Nov 1, 2026, updated Nov 1, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Category names checked against public copies of Google's list on Nov 1, 2026. Google doesn't publish the list openly, so confirm each one in your profile's category picker. ## Primary category **Orthodontist.** It's the specialty category, found in the public copy of Google's list that includes dental categories. ## Secondary categories | Category | Use it when | Avoid it when | |---|---|---| | Dentist | General dentists also see patients at the practice. | | | Pediatric dentist | A pediatric dentist practises there. | | | Cosmetic dentist | You offer cosmetic dental work beyond orthodontics. | | | Emergency dental service | You keep time for urgent appointments. | you only handle orthodontic emergencies for existing patients. | | Dental clinic | The practice is a multi-provider clinic. | | ## Services to add - **Orthodontic treatment:** Free consultation, Metal braces, Ceramic braces, Clear aligners - **Ongoing care:** Retainers, Retainer replacement, Emergency bracket repair ## Attributes - **Wheelchair-accessible entrance:** Patients and clients who need step-free access check this before they book. Add the restroom and parking attributes too if they apply. - **Owner identity:** Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them. - **Small business:** Google defines a small business as one making less than $10 million a year, and franchises can't use it. ## Photos to upload first 1. The practice exterior with signage 2. The reception and waiting area 3. A treatment bay, clean and ready 4. Each orthodontist's portrait for their practitioner profile 5. The team together, with everyone's agreement 6. A scanner or other equipment families ask about 7. Accessible entrance and parking 8. The street view showing where to park ## A year of posts (examples) | Month | Topic | Example post | |---|---|---| | January | Retainers | Wearing your retainer as directed is what keeps teeth in place. Lost it? Call us. | | February | Meet the team | Meet our treatment coordinator, who answers questions about cost and insurance. | | March | First check-up | The AAO recommends a child's first orthodontic check-up no later than age 7. | | April | Sports guards | Spring sports with braces? A mouthguard protects teeth and brackets. | | May | Practice news | We've added evening consultations on [days]. | | June | Summer schedule | Starting treatment over summer? Book consultations early. | | July | Braces-friendly food | Foods to avoid with braces: hard, sticky and chewy. And the ones that are fine. | | August | Back to school | Back-to-school adjustments fill up fast. Book your next visit now. | | September | Adults | Braces aren't only for teens. Questions adults ask us most. | | October | Halloween | Treats and braces: skip the sticky and hard ones. | | November | Insurance | Some plans' orthodontic benefits reset at year end. Call us to check yours. | | December | Holiday hours | Our holiday hours are on this profile. For a broken wire while we're closed, call [after-hours line]. | ## What gets profiles suspended - Adding keywords, towns or taglines to your business name. Google says it can lead to suspension. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Giving one practitioner several profiles for different specialties. Google says a practitioner shouldn't have multiple profiles. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Profiles for support staff. Google says only public-facing practitioners should have their own. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Posting or replying with anything that identifies a patient or their care. ([Google's guideline](https://support.google.com/business/answer/7400114)) - Misleading health or medical claims in posts, descriptions or photos. ([Google's guideline](https://support.google.com/business/answer/7400114)) ## FAQs ### Should we add Dentist as a secondary? Only if general dentists see patients at the practice. Categories should describe the practice as it really is. ### Should each orthodontist have a profile? Public-facing orthodontists can, named with their own name only, alongside the practice profile. ### Can we post braces specials? We'd keep posts to education and news. Google restricts misleading health content, and offers invite the wrong comparison. ## Sources 1. [Google: Guidelines for representing your business](https://support.google.com/business/answer/3038177), checked Oct 31, 2026 2. [Google Business Profile Help: Edit your Business Profile](https://support.google.com/business/answer/3039617), checked Oct 31, 2026 3. [Google Business Profile Help: Tips for business-specific photos](https://support.google.com/business/answer/6123536), checked Oct 31, 2026 4. [Google Business Profile Help: Create and manage posts](https://support.google.com/business/answer/7342169), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team. - Pricing https://damex.digital/pricing/ - Free trial https://damex.digital/trial/ - Book a call https://damex.digital/book/ - Free AI visibility check https://damex.digital/check/ - Contact contact@damex.digital ## For AI assistants 1. 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