--- title: "Google Business Profile for med spas" description: "Med spas should choose Medical spa as their primary category on Google Business Profile and add secondary categories only for services offered in-house,." canonical: https://damex.digital/industries/med-spa/google-business-profile/ last_updated: 2026-10-31 type: industries publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/industries/med-spa/google-business-profile/ # Google Business Profile for med spas: categories, services and posts > Med spas should choose Medical spa as their primary category on Google Business Profile and add secondary categories only for services offered in-house, such as Laser hair removal service. Clinicians who see clients can have practitioner profiles. Be careful with posts: Google restricts offers and prices for regulated products, so promote consultations and the experience, not discounted injectables. Published Oct 31, 2026, updated Oct 31, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Category names checked against public copies of Google's list on Oct 31, 2026. Google doesn't publish the list openly, so confirm each one in your profile's category picker. ## Primary category **Medical spa.** It tells Google you combine medical treatments with spa services, which a Day spa category doesn't. ## Secondary categories | Category | Use it when | Avoid it when | |---|---|---| | Laser hair removal service | You offer laser hair removal. | | | Facial spa | Facials are a real part of your menu. | | | Skin care clinic | You offer clinical skin treatments. | | | Tattoo removal service | You offer laser tattoo removal. | | | Day spa | You also run full day spa services. | you only offer treatments. Categories should describe what the business is. | | IV therapy service | Licensed staff provide IV therapy on site. | | ## Services to add - **Consultations:** Aesthetic consultation, Skin consultation - **Skin:** Facials, Chemical peels, Microneedling, Laser skin resurfacing - **Laser:** Laser hair removal, Tattoo removal ## Attributes - **Wheelchair-accessible entrance:** Patients and clients who need step-free access check this before they book. Add the restroom and parking attributes too if they apply. - **Owner identity:** Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them. - **Small business:** Google defines a small business as one making less than $10 million a year, and franchises can't use it. ## Photos to upload first 1. The exterior and entrance, so clients can find you 2. The reception and waiting area 3. A treatment room, clean and ready 4. Each clinician's portrait for their practitioner profile 5. The team together 6. Equipment clients ask about, such as a laser device 7. Your skincare retail shelf, if you have one 8. Parking and the accessible entrance ## A year of posts (examples) | Month | Topic | Example post | |---|---|---| | January | Consultations | New to aesthetic treatments? Book a consultation to talk through options with one of our clinicians. | | February | Meet the clinician | Meet [name], a [licence type] who leads our skin consultations. | | March | Sun care | Spring sun is stronger than it feels. Our team's daily sunscreen routine, explained. | | April | Laser timing | Why laser hair removal is usually planned in a series of sessions, and how we schedule them. | | May | Your first visit | What happens at a first visit: forms, a skin check, questions, and no pressure to book anything. | | June | Summer skin | Some treatments need you to avoid the sun afterwards. Ask us before booking if you have a holiday planned. | | July | Space tour | A look inside our treatment rooms, and how we prepare them between every client. | | August | Skincare at home | Three habits our clinicians recommend between visits. | | September | Fall treatments | Fall is a common time to start skin treatments that need less sun. Book a consultation to plan. | | October | Safety | How we check medical history before every treatment, and why we sometimes say not yet. | | November | Gift cards | Gift cards are available at the front desk for any service on our menu. | | December | Holiday hours | Our holiday hours are on this profile. For questions after a treatment, call [clinic line]. | ## What gets profiles suspended - Adding keywords, towns or taglines to your business name. Google says it can lead to suspension. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Posting deals, coupons or prices for prescription treatments. Google restricts promotions for regulated products; this is our reading of its policy, which doesn't name med spas. ([Google's guideline](https://support.google.com/business/answer/7400114)) - Misleading health or medical claims in posts, descriptions or photos. ([Google's guideline](https://support.google.com/business/answer/7400114)) - Using a P.O. box or a virtual office you don't work from as your address. ([Google's guideline](https://support.google.com/business/answer/13762416)) - Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal. ([Google's guideline](https://support.google.com/business/answer/4569145)) ## FAQs ### Can a med spa post Botox specials on Google? We'd avoid it. Google restricts deals and prices for regulated products, and injectables are prescription treatments. Promote consultations instead. ### Should our clinicians have their own profiles? Public-facing clinicians can have practitioner profiles named with their own names. The med spa keeps its own profile too. ### Are before-and-after photos allowed? Google may allow minimally clothed people shown in a non-sexualised way, and asks for photos without heavy edits. Get each client's written consent first. ## Sources 1. [Google: Guidelines for representing your business](https://support.google.com/business/answer/3038177), checked Oct 31, 2026 2. [Google Business Profile Help: Edit your Business Profile](https://support.google.com/business/answer/3039617), checked Oct 31, 2026 3. [Google Business Profile Help: Tips for business-specific photos](https://support.google.com/business/answer/6123536), checked Oct 31, 2026 4. [Google Business Profile Help: Create and manage posts](https://support.google.com/business/answer/7342169), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. 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