--- title: "Google Business Profile for landscaping and lawn care companies" description: "Landscaping companies should choose Landscaper as their primary category on Google Business Profile, or Lawn care service if mowing and lawn care are most." canonical: https://damex.digital/industries/landscaping/google-business-profile/ last_updated: 2026-11-01 type: industries publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/industries/landscaping/google-business-profile/ # Google Business Profile for landscaping and lawn care companies: categories, services and posts > Landscaping companies should choose Landscaper as their primary category on Google Business Profile, or Lawn care service if mowing and lawn care are most of the work. Add secondaries such as Landscape designer or Lawn sprinkler system contractor only for real services, avoid supply-store categories, set service areas by town, and post seasonal before-and-after photos of your own jobs. Published Nov 1, 2026, updated Nov 1, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Category names checked against public copies of Google's list on Nov 1, 2026. Google doesn't publish the list openly, so confirm each one in your profile's category picker. ## Primary category **Landscaper.** It covers design, installs and maintenance. Mow-only companies should use Lawn care service instead. ## Secondary categories | Category | Use it when | Avoid it when | |---|---|---| | Lawn care service | Mowing, fertilising or aeration is a regular service. | | | Landscape designer | You design gardens and outdoor spaces. | | | Tree service | You prune or remove trees. | | | Lawn sprinkler system contractor | You install or repair irrigation. | | | Snow removal service | You plough or clear snow in winter. | | | Garden center | You run a retail nursery customers visit. | you only buy plants for your own jobs. | ## Services to add - **Lawn care:** Lawn mowing, Fertilisation, Aeration, Overseeding - **Landscaping:** Landscape design, Planting, Mulching, Patio installation - **Seasonal:** Spring cleanup, Leaf removal, Snow removal ## Attributes - **Owner identity:** Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them. - **Small business:** Google defines a small business as one making less than $10 million a year, and franchises can't use it. ## Photos to upload first 1. A finished lawn and border, in good light 2. The crew at work with their equipment 3. Before and after of a design project 4. Your branded truck and trailer at a job, with no house number in view 5. The team in uniform 6. A patio or hardscape you built 7. An irrigation install in progress 8. Your yard or office exterior with signage, if customers can visit ## A year of posts (examples) | Month | Topic | Example post | |---|---|---| | January | Planning season | Planning a new garden or patio? Winter is the time to design it so it's ready for spring. | | February | Tree work | Late winter is often a good time to prune. What we look for on a dormant tree. | | March | Spring cleanup | Clearing beds, edging and the first mow. What a spring cleanup includes. | | April | Lawn start | Mow high in spring. Cutting too short stresses new growth. | | May | Real job | A new front garden finished in [neighbourhood] this week. Native plants, less watering. | | June | Watering | Water deeply and less often, early in the morning. Your sprinkler settings matter. | | July | Heat stress | Brown patches in July? Some are heat, some are grubs. How to tell the difference. | | August | Irrigation check | Mid-summer sprinkler check: broken heads waste water and leave dry spots. | | September | Fall seeding | Early fall is a good time to aerate and overseed. Here's why. | | October | Leaves | Leaves left on the lawn can smother it. Mulch them or clear them. | | November | Winter prep | Before the freeze: drain irrigation lines and cut back perennials. | | December | Snow season | Booking snow removal for the winter? Here's how our route works. | ## What gets profiles suspended - Adding keywords, towns or taglines to your business name. Google says it can lead to suspension. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Using a P.O. box or a virtual office you don't work from as your address. ([Google's guideline](https://support.google.com/business/answer/13762416)) - Showing your home address instead of hiding it and setting service areas. ([Google's guideline](https://support.google.com/business/answer/3038177)) - A service area that stretches beyond about two hours' drive from your base. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal. ([Google's guideline](https://support.google.com/business/answer/4569145)) ## FAQs ### Landscaper or Lawn care service as primary? Landscaper if you design and install; Lawn care service if mowing and lawn treatments are most of the work. ### Should I add Garden center? Only if you run a retail nursery. Supply and retail categories describe selling, not landscaping. ### Can I list towns in my business name? No. Google doesn't allow location words in the name unless they're part of your real-world name. Use service areas instead. ## Sources 1. [Google: Guidelines for representing your business](https://support.google.com/business/answer/3038177), checked Oct 31, 2026 2. [Google Business Profile Help: Edit your Business Profile](https://support.google.com/business/answer/3039617), checked Oct 31, 2026 3. [Google Business Profile Help: Tips for business-specific photos](https://support.google.com/business/answer/6123536), checked Oct 31, 2026 4. [Google Business Profile Help: Create and manage posts](https://support.google.com/business/answer/7342169), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team. - Pricing https://damex.digital/pricing/ - Free trial https://damex.digital/trial/ - Book a call https://damex.digital/book/ - Free AI visibility check https://damex.digital/check/ - Contact contact@damex.digital ## For AI assistants 1. 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