--- title: "Google Business Profile for house cleaning companies" description: "House cleaning companies should choose House cleaning service as their primary category on Google Business Profile. Add secondaries like Carpet cleaning." canonical: https://damex.digital/industries/cleaning/google-business-profile/ last_updated: 2026-11-01 type: industries publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/industries/cleaning/google-business-profile/ # Google Business Profile for house cleaning companies: categories, services and posts > House cleaning companies should choose House cleaning service as their primary category on Google Business Profile. Add secondaries like Carpet cleaning service or Window cleaning service only for work you really do, and avoid laundry categories such as Dry cleaner. Google uses cleaning services as an example of a service-area business, so hide your address and set the areas you serve. Published Nov 1, 2026, updated Nov 1, 2026. By Shakhawat Ullah Badhon, Founder, Damex Digital. Category names checked against public copies of Google's list on Nov 1, 2026. Google doesn't publish the list openly, so confirm each one in your profile's category picker. ## Primary category **House cleaning service.** It matches how customers search for home cleaning and is in both public copies of Google's list. ## Secondary categories | Category | Use it when | Avoid it when | |---|---|---| | Carpet cleaning service | You clean carpets as a separate service. | | | Window cleaning service | You clean windows inside and out. | | | Upholstery cleaning service | You clean sofas and fabric furniture. | | | Janitorial service | You clean offices or commercial buildings. | you only clean homes. | | Dry cleaner | Never for home cleaning. | you don't run a laundry. It's a laundry category, not house cleaning. | ## Services to add - **Home cleaning:** Regular house cleaning, Deep cleaning, Move-out cleaning, Move-in cleaning - **Extras:** Inside oven cleaning, Inside fridge cleaning, Window cleaning - **Other properties:** Vacation rental turnover, Office cleaning ## Attributes - **Owner identity:** Google offers attributes such as Veteran-owned, Women-owned and Black-owned. Add only those that are true; they help customers who look for them. - **Small business:** Google defines a small business as one making less than $10 million a year, and franchises can't use it. ## Photos to upload first 1. A spotless kitchen after a deep clean 2. The team in uniform with their supplies 3. Before and after of a move-out clean 4. Your branded car or van, with no house number in view 5. A cleaner at work, with the client's permission 6. Your supplies and checklist laid out 7. A bathroom after a clean 8. Your office exterior with signage, if customers can visit ## A year of posts (examples) | Month | Topic | Example post | |---|---|---| | January | Fresh start | New year, clean slate. What a deep clean covers that a regular clean doesn't. | | February | Meet the team | Meet [first name], who has been cleaning with us since [year]. | | March | Spring cleaning | Spring cleaning checklist: the jobs people skip, like baseboards and vents. | | April | Allergy season | Dusting top-down and vacuuming last helps during allergy season. | | May | Move-out season | Moving out? What landlords usually check, and how a move-out clean helps. | | June | Real job | A move-in clean finished in [neighbourhood] this week, ready for the family's first night. | | July | Summer guests | Hosting this summer? A quick clean before guests arrive, booked around your plans. | | August | Back to school | Back-to-school reset: kitchens, entryways and bedrooms, in one visit. | | September | How we vet | Every cleaner on our team is background-checked and insured. Here's how that works. | | October | Fall deep clean | Before the heating comes on: dust the vents and wash the curtains. | | November | Holidays | Book holiday cleans early. Here's our schedule for the busiest weeks. | | December | Thank you | Thanks to every client who welcomed us in this year. | ## What gets profiles suspended - Adding keywords, towns or taglines to your business name. Google says it can lead to suspension. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Using a P.O. box or a virtual office you don't work from as your address. ([Google's guideline](https://support.google.com/business/answer/13762416)) - Showing your home address instead of hiding it and setting service areas. ([Google's guideline](https://support.google.com/business/answer/3038177)) - A service area that stretches beyond about two hours' drive from your base. ([Google's guideline](https://support.google.com/business/answer/3038177)) - Creating a new profile for the same business, including after a suspension. Appeal instead; Google allows one appeal. ([Google's guideline](https://support.google.com/business/answer/4569145)) ## FAQs ### Is there a Maid service category? Not in the public copies of Google's list we checked. House cleaning service is the category to use. ### Should I show my address? Not if clients don't visit. Google gives cleaning services as an example of a service-area business, which can hide its address. ### Can I use Janitorial service? Only if you clean commercial buildings. For homes, House cleaning service is the right primary category. ## Sources 1. [Google: Guidelines for representing your business](https://support.google.com/business/answer/3038177), checked Oct 31, 2026 2. [Google Business Profile Help: Edit your Business Profile](https://support.google.com/business/answer/3039617), checked Oct 31, 2026 3. [Google Business Profile Help: Tips for business-specific photos](https://support.google.com/business/answer/6123536), checked Oct 31, 2026 4. [Google Business Profile Help: Create and manage posts](https://support.google.com/business/answer/7342169), checked Oct 31, 2026 --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. 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