---
title: "What is Structured data?"
description: "Structured data is code on a web page that labels information, such as your business type, hours or FAQs, so search engines can read it reliably."
canonical: https://damex.digital/glossary/structured-data/
last_updated: 2026-11-06
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

> Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/structured-data/

# Structured data (schema markup)

> Structured data is code on a web page that labels information, such as your business type, hours or FAQs, so search engines can read it reliably.

Updated Nov 6, 2026.

It uses the Schema.org vocabulary, for example LocalBusiness, Service and FAQPage, and Google recommends JSON-LD as the easiest format to maintain.

Structured data must match what the page says. Google says not to mark up content that isn't visible to readers. Breaking its guidelines can stop rich results or possibly get the page marked as spam, and a structured data manual action removes rich-result eligibility without affecting how the page ranks.

Correct markup doesn't guarantee a rich result. Test it with Google's Rich Results Test, or with the Schema Markup Validator for any schema.org markup.

For AI Overviews and AI Mode, Google says there's no special schema.org structured data you need to add.

Example: Example: a dentist's page that shows Saturday hours carries the same hours in its LocalBusiness markup, so the visible page and the code agree.

## Sources

1. [Google Search Central: Introduction to structured data markup](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data), checked Nov 6, 2026
2. [Google Search Central: General structured data guidelines](https://developers.google.com/search/docs/appearance/structured-data/sd-policies), checked Nov 6, 2026
3. [Google Search Central: Test your structured data](https://developers.google.com/search/docs/appearance/structured-data), checked Nov 6, 2026
4. [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features), checked Nov 6, 2026

## Guides that use this term

- [AI SEO for dentists: get named in ChatGPT and AI Overviews](https://damex.digital/blog/dental-practices-ai-search.md)
- [How to get your business in Google AI Overviews and AI Mode](https://damex.digital/blog/google-ai-overviews-local-businesses.md)
- [How to get your business recommended by ChatGPT](https://damex.digital/blog/how-to-get-recommended-by-chatgpt.md)
- [Local SEO cost per month in 2026, priced line by line](https://damex.digital/blog/local-marketing-costs.md)
- [Run your own AI visibility audit in 30 minutes](https://damex.digital/blog/ai-visibility-self-audit.md)

## Covered in depth

- [Free tool: LocalBusiness schema generator](https://damex.digital/tools/local-business-schema-generator.md)

Related terms: [Entity](https://damex.digital/glossary/entity/), [LLM citation](https://damex.digital/glossary/llm-citation/)

---

## About Damex Digital

Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team.

- Pricing https://damex.digital/pricing/
- Free trial https://damex.digital/trial/
- Book a call https://damex.digital/book/
- Free AI visibility check https://damex.digital/check/
- Contact contact@damex.digital

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