---
title: "What is Review schema?"
description: "Review schema is structured data that marks up reviews and ratings on a web page so search engines can read them."
canonical: https://damex.digital/glossary/review-schema/
last_updated: 2026-11-05
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

> Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/review-schema/

# Review schema

> Review schema is structured data that marks up reviews and ratings on a web page so search engines can read them.

Updated Nov 5, 2026.

Google says a business's pages that mark up reviews it controls about itself aren't eligible for review stars in search results.

The rule covers pages using LocalBusiness or Organization markup, and Google counts reviews shown through an embedded third-party widget as self-serving too. So a plumber or a dental office won't get stars for its own reviews, whatever a plugin promises.

Review markup still fits where Google supports it, such as a product you sell. The reviews have to be visible on that page, and Google says not to pull in reviews or ratings from other websites. Misleading markup, such as fake reviews, can lead to a manual action that removes the page's rich results.

Marking up third-party reviews on your own site won't produce stars, and fake or copied reviews break platform rules and US law. Google also says AI Overviews need no special markup, so accurate LocalBusiness schema that matches the page and your listings does more for you than review stars.

Example: Example: a roofing company's homepage shows a carousel of its Google reviews with star markup. Google shows no stars for it, because the business controls those reviews.

## Sources

1. [Google Search Central: Review snippet structured data](https://developers.google.com/search/docs/appearance/structured-data/review-snippet), checked Nov 5, 2026
2. [Google Search Central Blog: Making review rich results more helpful (September 2019)](https://developers.google.com/search/blog/2019/09/making-review-rich-results-more-helpful), checked Nov 5, 2026
3. [Google Search Central: General structured data guidelines](https://developers.google.com/search/docs/appearance/structured-data/sd-policies), checked Nov 5, 2026

## Covered in depth

- [Free tool: LocalBusiness schema generator](https://damex.digital/tools/local-business-schema-generator.md)

Related terms: [Structured data (schema markup)](https://damex.digital/glossary/structured-data/), [LocalBusiness schema](https://damex.digital/glossary/local-business-schema/), [FTC rule on fake reviews](https://damex.digital/glossary/ftc-fake-review-rule/)

---

## About Damex Digital

Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team.

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