---
title: "What is Practitioner profile?"
description: "A practitioner profile is a Google Business Profile for an individual professional, such as a dentist or chiropractor, separate from the profile of the."
canonical: https://damex.digital/glossary/practitioner-profile/
last_updated: 2026-11-06
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

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# Practitioner profile

> A practitioner profile is a Google Business Profile for an individual professional, such as a dentist or chiropractor, separate from the profile of the practice they work in.

Updated Nov 6, 2026.

Google says only public-facing practitioners should have one, named with the practitioner's name alone, and that support staff shouldn't.

A practitioner should have their own profile only if they work in a public-facing role and can be contacted directly at the verified location during its stated hours.

Where several practitioners work at one location, the practice gets its own profile, and each practitioner's profile carries only their name, not the name of the practice.

A practitioner shouldn't have several profiles for different specialties. A solo practitioner at a branded practice shares one profile named 'Brand: Practitioner name'.

Example: Example: a practice with three dentists has one profile in the practice's name and one for each dentist in that dentist's name alone. The front-desk team has none.

## Sources

1. [Google Business Profile Help: Guidelines for representing your business on Google](https://support.google.com/business/answer/3038177), checked Nov 6, 2026

## Guides that use this term

- [AI SEO for dentists: get named in ChatGPT and AI Overviews](https://damex.digital/blog/dental-practices-ai-search.md)

## Covered in depth

- [Source profile: Zocdoc](https://damex.digital/sources/zocdoc.md)

Related terms: [Google Business Profile](https://damex.digital/glossary/google-business-profile/), [Primary category](https://damex.digital/glossary/primary-category/), [Duplicate listing](https://damex.digital/glossary/duplicate-listing/)

---

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