---
title: "What is Local pack?"
description: "The local pack is the map and short list of nearby businesses that Google shows for searches with local intent, such as 'plumber near me'."
canonical: https://damex.digital/glossary/local-pack/
last_updated: 2026-11-06
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

> Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/local-pack/

# Local pack

> The local pack is the map and short list of nearby businesses that Google shows for searches with local intent, such as 'plumber near me'.

Updated Nov 6, 2026.

Google says people searching for a nearby business find local results on both Google Maps and Search. The businesses listed there are Business Profiles, so the profile's details are what customers see. In practice the pack often shows three businesses with their rating, hours and a call button, though Google doesn't document a fixed number.

Google says local results are based mainly on relevance, distance and popularity, which its guide also calls prominence: how well known a business is, including how many websites link to it and how many reviews it has. More reviews and positive ratings can help.

Verified profiles with complete and accurate information are more likely to show up, and Google says there's no way to request or pay for a better local ranking.

Ads are separate. Local Services Ads appear at the top of the page with a Google Verified badge, and they're ranked partly on your bid and partly on your profile, including reviews and how quickly you respond. Google says missed calls can count against you.

Example: Example: someone searches for an emergency plumber at 9pm. The pack shows nearby plumbers with their ratings, hours and a call button, so a plumber whose profile shows the wrong hours can lose that call.

## Sources

1. [Google Business Profile Help: Tips to improve your local ranking on Google](https://support.google.com/business/answer/7091), checked Nov 6, 2026
2. [Google: Local Services Ads](https://business.google.com/us/ad-solutions/local-service-ads/), checked Nov 6, 2026
3. [Local Services Help: About ad rankings](https://support.google.com/localservices/answer/7527305), checked Nov 6, 2026

## Guides that use this term

- [Emergency plumber near me marketing: how to win the 2am call](https://damex.digital/blog/emergency-plumber-near-me.md)
- [How to get your business in Google AI Overviews and AI Mode](https://damex.digital/blog/google-ai-overviews-local-businesses.md)

Related terms: [Google Business Profile](https://damex.digital/glossary/google-business-profile/), [NAP consistency](https://damex.digital/glossary/nap-consistency/), [Review velocity](https://damex.digital/glossary/review-velocity/)

---

## About Damex Digital

Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team.

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