---
title: "What is LocalBusiness schema?"
description: "LocalBusiness schema is structured data from Schema.org that describes a business's name, address, phone number and opening hours in a form search engines."
canonical: https://damex.digital/glossary/local-business-schema/
last_updated: 2026-11-06
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

> Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/local-business-schema/

# LocalBusiness schema

> LocalBusiness schema is structured data from Schema.org that describes a business's name, address, phone number and opening hours in a form search engines can read reliably.

Updated Nov 6, 2026.

Google requires only the name and address, and recommends details such as the phone number, website, opening hours and location. Give the phone number with its country and area code, and add one LocalBusiness item for each location.

Use the most specific type you can. Schema.org has types for trades, such as Plumber, HVACBusiness and RoofingContractor under HomeAndConstructionBusiness, and Dentist.

It sits in the page code as JSON-LD and doesn't change what visitors see. Google says the markup must match what the page shows, and we also keep it in line with the business's listings, so search engines meet one version of its details.

Organization markup can add sameAs links to your profiles on other sites, and Google lets you list several.

Example: Example: a plumbing company with two branches adds one Plumber item for each branch, each with its own address, phone number and hours.

## Sources

1. [Google Search Central: Local business structured data](https://developers.google.com/search/docs/appearance/structured-data/local-business), checked Nov 6, 2026
2. [Schema.org: Plumber](https://schema.org/Plumber), checked Nov 6, 2026
3. [Google Search Central: Organization structured data](https://developers.google.com/search/docs/appearance/structured-data/organization), checked Nov 6, 2026
4. [Google Search Central: General structured data guidelines](https://developers.google.com/search/docs/appearance/structured-data/sd-policies), checked Nov 6, 2026

## Guides that use this term

- [AI SEO for dentists: get named in ChatGPT and AI Overviews](https://damex.digital/blog/dental-practices-ai-search.md)
- [How to get your business in Google AI Overviews and AI Mode](https://damex.digital/blog/google-ai-overviews-local-businesses.md)
- [Run your own AI visibility audit in 30 minutes](https://damex.digital/blog/ai-visibility-self-audit.md)

## Covered in depth

- [Source profile: State licensing boards](https://damex.digital/sources/state-licensing-boards.md)
- [Free tool: LocalBusiness schema generator](https://damex.digital/tools/local-business-schema-generator.md)

Related terms: [Structured data (schema markup)](https://damex.digital/glossary/structured-data/), [NAP consistency](https://damex.digital/glossary/nap-consistency/), [Entity](https://damex.digital/glossary/entity/)

---

## About Damex Digital

Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team.

- Pricing https://damex.digital/pricing/
- Free trial https://damex.digital/trial/
- Book a call https://damex.digital/book/
- Free AI visibility check https://damex.digital/check/
- Contact contact@damex.digital

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