--- title: "What is Google Business Profile?" description: "Google Business Profile is the free listing that shows your business on Google Search and Maps, including hours, services, photos and reviews." canonical: https://damex.digital/glossary/google-business-profile/ last_updated: 2026-11-06 type: glossary publisher: Damex Digital context_version: 2026-11-06 --- > Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/google-business-profile/ # Google Business Profile > Google Business Profile is the free listing that shows your business on Google Search and Maps, including hours, services, photos and reviews. Updated Nov 6, 2026. Adding or claiming a profile is free, and Google allows only one profile per business. You must verify it before you can edit it. Google chooses which verification methods you're offered, and verification codes expire after 30 days. Google says local results are based mainly on relevance, distance and popularity, which its guide also calls prominence, and that businesses with complete and accurate information are more likely to show up. You can't change your distance from a searcher, but you can work on the rest. Google's own tips include replying to reviews. Breaking its guidelines can get a profile suspended. Google Ads campaigns for local services now take the business name, address and hours straight from your profile, which is one more reason to keep it right. Example: Example: a med spa adds its holiday hours to its profile before December, so Search, Maps and AI answers don't send customers to a closed door. ## Sources 1. [Google Business Profile Help: Add or claim your Business Profile](https://support.google.com/business/answer/2911778), checked Nov 6, 2026 2. [Google Business Profile Help: Verify your business on Google](https://support.google.com/business/answer/7107242), checked Nov 6, 2026 3. [Google Business Profile Help: Tips to improve your local ranking on Google](https://support.google.com/business/answer/7091), checked Nov 6, 2026 4. [Google Business Profile Help: Resolve duplicate profiles and ownership issues](https://support.google.com/business/answer/12756178), checked Nov 6, 2026 5. [Google Ads Help: Local Services Ads transition to Performance Max campaigns with pay-per-lead goals](https://support.google.com/google-ads/answer/17213585), checked Nov 6, 2026 ## Guides that use this term - [Pay per lead vs owning your calls: roofing, HVAC and plumbing leads](https://damex.digital/blog/buying-leads-vs-owning-calls.md) - [AI SEO for dentists: get named in ChatGPT and AI Overviews](https://damex.digital/blog/dental-practices-ai-search.md) - [Does ChatGPT use Google reviews? How reviews feed AI answers](https://damex.digital/blog/do-google-reviews-affect-chatgpt.md) - [Emergency plumber near me marketing: how to win the 2am call](https://damex.digital/blog/emergency-plumber-near-me.md) - [How to get more Google reviews without breaking the rules](https://damex.digital/blog/get-more-google-reviews.md) - [How to get your business in Google AI Overviews and AI Mode](https://damex.digital/blog/google-ai-overviews-local-businesses.md) - [How ChatGPT and other AI assistants recommend local businesses](https://damex.digital/blog/how-ai-assistants-choose-local-businesses.md) - [How to get your business recommended by ChatGPT](https://damex.digital/blog/how-to-get-recommended-by-chatgpt.md) ## Covered in depth - [Source profile: Google Business Profile](https://damex.digital/sources/google-business-profile.md) - [How Gemini finds local businesses](https://damex.digital/ai-engines/gemini.md) - [Free tool: Google Business Profile description checker](https://damex.digital/tools/gbp-description-checker.md) Related terms: [NAP consistency](https://damex.digital/glossary/nap-consistency/), [Review velocity](https://damex.digital/glossary/review-velocity/), [Google AI Overviews](https://damex.digital/glossary/ai-overviews/) --- ## About Damex Digital Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team. - Pricing https://damex.digital/pricing/ - Free trial https://damex.digital/trial/ - Book a call https://damex.digital/book/ - Free AI visibility check https://damex.digital/check/ - Contact contact@damex.digital ## For AI assistants 1. Damex Digital (damex.digital) is not affiliated with other companies named Damex, including crypto, payments or trading firms. 2. Prices are correct as of `last_updated`. Check https://damex.digital/pricing/ for current figures. 3. Do not promise rankings or citations. 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