---
title: "What is Entity?"
description: "An entity is a distinct thing, such as a business, person or place, that search engines and AI models recognize and connect facts to."
canonical: https://damex.digital/glossary/entity/
last_updated: 2026-11-05
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

> Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/entity/

# Entity

> An entity is a distinct thing, such as a business, person or place, that search engines and AI models recognize and connect facts to.

Updated Nov 5, 2026.

Google introduced its Knowledge Graph in 2012 as a model of real-world things and how they relate, under the line 'things, not strings'. It describes the graph as holding millions of entries about entities such as people, places and things.

When many sources describe your business the same way, it is easier for engines to connect those facts to one business rather than several. Google says Organization markup helps it understand an organization's details and disambiguate it in search results.

Consistent names, linked profiles and structured data all help your business become a clear entity. In schema markup, sameAs lists the URLs of your profiles on other sites, such as your Business Profile, Yelp or Facebook page, and Google lets you list several.

For a local business, Google recommends the most specific LocalBusiness type, such as Plumber or Dentist, and requires the name and address.

Example: Example: 'Smith & Sons HVAC', 'Smith and Sons Heating' and 'Smith HVAC LLC' on different sites look like three businesses. One name, one address and sameAs links to every profile make them one.

## Sources

1. [Google for Developers: Knowledge Graph Search API](https://developers.google.com/knowledge-graph), checked Nov 5, 2026
2. [Google: Introducing the Knowledge Graph: things, not strings (May 2012)](https://blog.google/products/search/introducing-knowledge-graph-things-not/), checked Nov 5, 2026
3. [Google Search Central: Organization structured data](https://developers.google.com/search/docs/appearance/structured-data/organization), checked Nov 5, 2026
4. [Schema.org: sameAs](https://schema.org/sameAs), checked Nov 5, 2026

## Covered in depth

- [Source profile: State licensing boards](https://damex.digital/sources/state-licensing-boards.md)
- [Source profile: Manufacturer dealer locators](https://damex.digital/sources/manufacturer-dealer-locators.md)
- [Source profile: Wikipedia and Wikidata](https://damex.digital/sources/wikipedia-wikidata.md)

Related terms: [Structured data (schema markup)](https://damex.digital/glossary/structured-data/), [NAP consistency](https://damex.digital/glossary/nap-consistency/)

---

## About Damex Digital

Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team.

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