---
title: "What is Cost per booked job?"
description: "Cost per booked job is marketing spend divided by the number of jobs it produced. It shows what a channel really costs, unlike cost per click or cost per lead."
canonical: https://damex.digital/glossary/cost-per-booked-job/
last_updated: 2026-11-06
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

> Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/cost-per-booked-job/

# Cost per booked job

> Cost per booked job is marketing spend divided by the number of jobs it produced. It shows what a channel really costs, unlike cost per click or cost per lead.

Updated Nov 6, 2026.

Track it per channel: ads, lead platforms, your Google profile and referrals.

It isn't a Google Ads metric. Google's 'Cost / conv.' divides your total cost by the number of conversions, so it equals cost per booked job only if the conversion you count is a booked job.

To get there, import the jobs you win. Google's offline conversion imports let you measure what happens after an ad leads to a click or a call, and from June 15, 2026 those imports move to Google's Data Manager API. Call conversions only count calls that last at least the minimum length you set.

It needs call tracking or a booking source on every job to be accurate. In Google's new pay-per-lead campaigns, 'Cost / conv.' means your average cost per lead, not per job.

Example: Example: $900 of ad spend that books 6 jobs is a cost per booked job of $150.

## Sources

1. [Google Ads Help: Understand your conversion tracking data](https://support.google.com/google-ads/answer/6270625), checked Nov 6, 2026
2. [Google Ads Help: About offline conversion imports](https://support.google.com/google-ads/answer/2998031), checked Nov 6, 2026
3. [Google Ads Help: About phone call conversion tracking](https://support.google.com/google-ads/answer/6100664), checked Nov 6, 2026
4. [Google Ads Help: Local Services Ads transition to Performance Max campaigns with pay-per-lead goals](https://support.google.com/google-ads/answer/17213585), checked Nov 6, 2026

## Guides that use this term

- [Pay per lead vs owning your calls: roofing, HVAC and plumbing leads](https://damex.digital/blog/buying-leads-vs-owning-calls.md)
- [Emergency plumber near me marketing: how to win the 2am call](https://damex.digital/blog/emergency-plumber-near-me.md)
- [Local SEO cost per month in 2026, priced line by line](https://damex.digital/blog/local-marketing-costs.md)
- [Local service ads for plumbers: are they worth it?](https://damex.digital/blog/local-services-ads-plumbers.md)

## Covered in depth

- [Source profile: HomeAdvisor](https://damex.digital/sources/homeadvisor.md)

Related terms: [Call tracking](https://damex.digital/glossary/call-tracking/), [Pay per lead](https://damex.digital/glossary/pay-per-lead/), [Shared leads](https://damex.digital/glossary/shared-leads/)

---

## About Damex Digital

Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team.

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