---
title: "What is Advanced Verification?"
description: "Advanced Verification is Google's extra check for some advertisers: garage door services in the US and locksmiths in the US and Canada must pass it to."
canonical: https://damex.digital/glossary/advanced-verification/
last_updated: 2026-11-05
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

> Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/advanced-verification/

# Advanced Verification

> Advanced Verification is Google's extra check for some advertisers: garage door services in the US and locksmiths in the US and Canada must pass it to advertise on Google Ads or Local Services Ads.

Updated Nov 5, 2026.

Google checks the business and its owner against public records such as state registrations and professional licences, and runs a video interview. Applicants must agree to take part in that interview and to have it recorded.

Until verification is complete, the business's ads won't show for searches about these services. Google says it typically takes around 6 to 8 weeks, and where licences are required by law, you must hold all of them.

Google may ask businesses to re-verify once every 12 months, or sooner after big changes such as a move or a new website. A denied business can appeal, but only once.

It is an ads rule, separate from Business Profile verification. A verified Business Profile doesn't count, so the business still has to complete Advanced Verification.

Example: Example: a locksmith in Toronto sets up a Google Ads campaign, submits the form with its licence details, and has its documents ready for the recorded video call at its shop.

## Sources

1. [Google Ads Help: Advanced Verification policies](https://support.google.com/google-ads/answer/7167922), checked Nov 5, 2026
2. [Google Ads Help: About Advanced Verification](https://support.google.com/google-ads/answer/7167635), checked Nov 5, 2026

## Guides that use this term

- [Local service ads for plumbers: are they worth it?](https://damex.digital/blog/local-services-ads-plumbers.md)

Related terms: [Google Verified](https://damex.digital/glossary/google-verified/), [Local Services Ads](https://damex.digital/glossary/local-services-ads/), [Google Business Profile](https://damex.digital/glossary/google-business-profile/)

---

## About Damex Digital

Damex Digital is an AI visibility agency. We get businesses named and cited when people ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for a recommendation. We work with US local service businesses first, and also with professional services firms, ecommerce brands and B2B SaaS companies. Plans start at $350 per location per month, and every plan begins with a 14-day free trial. Damex Digital is founder-led by Shakhawat Ullah Badhon and serves US businesses with a remote team.

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