---
title: "What is A2P 10DLC?"
description: "A2P 10DLC is the US carrier registration system for businesses that send texts from standard 10-digit phone numbers."
canonical: https://damex.digital/glossary/a2p-10dlc/
last_updated: 2026-11-06
type: glossary
publisher: Damex Digital
context_version: 2026-11-06
---

> Damex Digital is an AI visibility agency that gets businesses named and cited when customers ask AI assistants who to hire. This is the Markdown version of https://damex.digital/glossary/a2p-10dlc/

# A2P 10DLC

> A2P 10DLC is the US carrier registration system for businesses that send texts from standard 10-digit phone numbers.

Updated Nov 6, 2026.

If you send texts to US numbers from standard long-code numbers, you need to register. You register a brand and then each texting use case, called a campaign, through your messaging provider, and The Campaign Registry verifies brands and providers before they can send.

Campaign reviews take up to 5 business days for standard use cases, according to Twilio. Twilio blocks messages to US numbers from a 10DLC number that isn't linked to an approved campaign.

Every registration needs a privacy policy and terms and conditions, and Twilio says verbal consent is not enough for marketing use cases: you need express written consent, such as a website checkbox.

If a customer texts you first and you simply reply, the industry's messaging guidelines treat that as a conversation that needs no further permission.

Example: Example: a dental office registers its brand and a 'customer care' campaign before turning on appointment reminders, and adds an unticked consent checkbox and SMS terms to its booking form.

## Sources

1. [Twilio Help Center: Overview of US A2P 10DLC](https://help.twilio.com/articles/1260800720410-What-is-A2P-10DLC-), checked Nov 6, 2026
2. [Twilio Help Center: A2P 10DLC campaign onboarding guide](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Requirements), checked Nov 6, 2026
3. [Twilio: Error 30034, unregistered 10DLC traffic](https://www.twilio.com/docs/api/errors/30034), checked Nov 6, 2026
4. [The Campaign Registry](https://www.campaignregistry.com/), checked Nov 6, 2026
5. [CTIA: Messaging Principles and Best Practices (2023)](https://api.ctia.org/wp-content/uploads/2023/05/230523-CTIA-Messaging-Principles-and-Best-Practices-FINAL.pdf), checked Nov 6, 2026

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Related terms: [Missed-call text-back](https://damex.digital/glossary/missed-call-text-back/)

---

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